Michelin becomes title sponsor of the 2022 Argentine GP
(Jan 25, 2022)
Michelin has been confirmed as title sponsor of the 2022 Argentine GP.
The event, which will take place from April 1-3, 2022 at the Autodromo Termas de Rio Hondo, will be officially named Gran Premio Michelin de la República Argentina.
Maria Esperanza Gaspar Aguilon, Senior Vice President Business Line 2 Wheels Worldwide, Michelin, said: “We are extremely proud to be the title sponsor of the 2022 Argentine Grand Prix. Not only will this continue to strengthen our position in a global context , but regionally important in South America. This is an excellent opportunity for us to promote the Michelin brand’s partnership in MotoGP, and more specifically our motorcycle tires available to our consumers in this growing and key market for the Michelin Group.
Michelin is the title sponsor of the Argentine GP 2022
Since 2016, Michelin has been the sole official supplier of tires to the premier category of Grand Prix motorcycle racing. The company has also been the sole supplier of tires to the FIM Enel MotoE World Cup since its inception in 2019 and was one of the founding partners of MotoGP. eSport Championship, which started two years earlier.
Title sponsorship of the 2022 Argentine GP adds another deal to a long-standing partnership between Michelin and Dorna Sports.
Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports, said: “Michelin is a key partner for Dorna Sports and an integral part of MotoGP, MotoE and the MotoGP eSport Championship, and we are very proud to see the Michelin name to headline a Grand Prix again in 2022.”
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