Middelfart selected as European destination of excellence 2022

The European Commission has announced the 2022 European Destination of Excellence for its excellence and pioneering work as a sustainable tourist destination

BRUSSELS, 28 October 2021 / PRNewswire / – Middelfart been selected as the winner of the 2022 European Destination of Excellence (EDEN) competetion, following a meeting of the European jury in Brussels to October 26, 2021. The winner will receive the official award at the award ceremony at the gala dinner of the European Tourism Forum on November 16, 2021, an event co-organized by the Slovenian Presidency of the Council of the EU with the European Commission.

In total, 43 destinations competed, among which 3 preselected destinations were invited to present their candidacy before the European Jury. Middelfart impressed the European jury not only with their remarkable achievements in sustainable tourism, but also with the exceptional activity programs that they intend to implement in 2022, as well as their remarkable ability to serve as model for other destinations.

European Destinations of Excellence is an EU initiative, implemented by the European Commission. Its goal is to recognize and reward small destinations that have put in place effective strategies to boost sustainable tourism through green transition practices. The competition is based on the principle of promoting the development of sustainable tourism in destinations that add value to the economy, the planet and the people.

Middelfart will position itself as a pioneer of sustainable tourism committed to the objectives of the European Green Deal and will receive expert support in communication and branding at EU level throughout 2022.

For all the latest news, visit the European Destinations of Excellence website.


Secretariat of European Destinations of Excellence:
Antigoni Avgeropoulou, [email protected], +49 (0) 30 70 01 86 390

Notes to Editors

  1. Since 2007, the European Commission has supported EU Member States and other countries participating in the COSME program to reward emerging non-traditional sustainable tourism destinations by Europe through the “European Destination of Excellence” (EDEN) award. This action aimed to promote management models of sustainable tourist destinations through Europe by selecting and promoting EDEN destinations. To date, 175 destinations from 27 different countries have received the award under different annual themes.

  2. In 2019, the “EDEN Evaluation Study” was carried out to assess the continued relevance, effectiveness, efficiency and impact of the EDEN initiative and the various actions implemented within its framework. , as well as its consistency with other EU initiatives. Following the results and recommendations of the evaluation study, the European Commission relaunched the initiative, which is renewed, taking into account the objectives of the European Green Deal. In addition to EU countries, it also covers third countries participating in the COSME program. The competition is aimed at smaller tourism destinations that can showcase their outstanding sustainability achievements and inspire other tourism destinations in their green transition.

  3. The EDEN Prize was first implemented as a pilot project and as a preparatory action initiated by the European Parliament and has continued since 2011 within the framework of the CIP / COSME programs.

  4. The 2022 European Destination of Excellence competition opened on April 22, 2021. Details on how to apply and terms and conditions are available at https://ec.europa.eu/eden. The deadline for submitting applications was June 16, 2021 To 5:00 p.m..


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SOURCE European Destination of Excellence

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