Milan and Airbnb find a working solution for “temporary residents”

Milan and Airbnb find a working solution for “temporary residents”

Long-term visitors to the city can now sign convenient rental contracts online

People who come to the city of Milan for stays longer than a simple sightseeing visit can now rest in the knowledge that they can find and book accommodation suited to their particular needs after signing a collaboration agreement between Airbnb and the Italian municipality. The announcement, which came on May 10 after an online meeting between the two sides, stipulated that so-called “temporary residents” and students would be offered rental contracts on the accommodation platform at rates that had been agreed with the city council.

The agreement had already been signed with a national real estate platform

This appears to be part of a wider policy by the Milanese authorities to provide greater flexibility for visitors, temporary workers and students and to make the city more accessible through control of rental prices. This comes from the understanding that young talent should be attracted to this dynamic urban environment, regardless of their income disposition.

The project presented by the Airbnb platform provides for the creation of a dedicated page where hosts will find two models of rental contracts with an agreed rate, one for 1-18 months and another for students (6-36 months). The page will be promoted through a campaign on different channels: seminars in collaboration with the owners association OspitaMI, informational emails to Airbnb hosts and a social media campaign.

The pandemic has changed the dynamics of housing supply and demand around the world, creating the need to reflect on new strategies through dialogue between the public and the private sector ”, said Pierfrancesco Maran, Town Planning Advisor, adding: “Institutions must be more dynamic, the platforms that have represented the innovation of the last decade can implement their services by adapting them to the next. This agreement was born with this objective, and the awareness that the theme of housing will be central in the years to come in a city that wants to welcome everyone“.

Who are the “temporary Milanese”?

According to data provided by the Municipality, those who arrive in town and rely on Airbnb for a 28-day reservation are generally singles (around 70% of reservations). They choose to settle in Milan mainly in January, September and October and their favorite neighborhoods are Centrale, Sarpi, Magenta-Sant’Ambrogio, Porta Romana and Porta Venezia-Dateo.

As proof of the growing mobility, more than one in two searches for transitional stays is carried out with the aim of being in Milan within the following month. Most of the research is for stays of at least 1 or 2 months. More than 70% of searches are carried out by Italians, and the rest by foreigners who, despite the travel difficulties linked to the pandemic, are looking for “long-term” accommodation in Milan.

There are many personal and professional reasons that lead a person to seek temporary accommodation and settle there anyway. The collaboration with the Municipality goes in the direction of imagining a future of sustainable hospitality, which we hope to be able to reproduce in other cities. Hosts pay a lot of attention to long term rentals with 80% of them already accepting stays longer than 28 days 50% of listings have a reduced long term rate ”, explained Valentina Reino, public policy manager at Airbnb Italy.

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