Modern women embrace their gray hair – and treat it better than their own mothers did

A survey of 1,000 women aged 30 and over found that one in five women recalled that her mother was “distraught” about finding a gray.

But women today are half as likely to feel the same when they see the first gray hair that comes out.

In fact, nearly one-fifth (17%) feel “totally relaxed” about their silver additions, and 57% think gray is “back in fashion”.

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For 43 percent of women, age doesn’t define who they are, and 41 percent think there’s less pressure to look a certain way as you get older.

And one in five people even think that going gray is an “exciting new chapter” in their life.

Another 23% admit to loving their silvery locks, but don’t know how to highlight them.

Negative comments

However, over a tenth have had someone make a “mean” comment about their gray hair.

The research was commissioned by hair coloring experts Wella Professionals, who worked with licensed psychologist Professor Carolyn Mair.

Professor Carolyn Mair said: “Until recently, the beauty industry marketed the myth of eternal youth by naming their products as anti-aging, anti-wrinkle, anti-aging, regenerating, correcting etc. It fosters a fear of aging as something we can and should fight.

“Having naturally gray hair is an outward display of self-acceptance that empowers and builds self-confidence.

“It appears that women are more likely to embrace natural gray in today’s society than the previous generation, as it becomes much more achievable as there are great products out there that help ease the process.”

The disadvantages of coloring your hair

The study also found that one in three women who started coloring their new hair quickly found that it was expensive and time consuming.

Another 30% feared damaging their natural hair by coloring it with a cocktail of chemicals.

Up to seven in ten people (71%) did not know that gray hair requires different care to be properly cared for.

An expert from Wella Professional said: “It is very important that gray hair is cared for in a different way. This is because its structure changes due to the loss of pigment. It can lead to coarseness and yellow tones.

But only 23% changed their hair care routine after adopting their new gray look, according to the OnePoll study.

A quarter feel their gray hair is too thick, while 19% find it much drier than before – and 14% struggle with many different shades of silver found in their locks.

Wella spokesperson added, “You don’t just ‘go gray’ overnight – it’s a process that can take years, and each step requires different care.

“It’s interesting how few people realize that different gray hair treatments can have really different results.

“Whatever reason people stop coloring their hair – whether it was money or time or fear of damage and chemicals, we launched True gray to allow people to take care of their hair and kiss their natural gray hair without any damage.

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