Moxy NYC Chelsea Partners With Iconic Starbright Floral Design Boutique, Creating A Sensory Experience On Arrival At The Hotel

In the heart of the Flower Market, New York’s beloved floral institution is opening a new boutique at the entrance to Moxy Chelsea

NEW YORK, November 1, 2021 / PRNewswire / – Moxy chelsea Today celebrates the opening of its new in-house floral residence, Starbright Floral Design. Adorning the entrance to the hotel and located in the heart of Manhattan A thriving flower market, Starbright Floral Design, a neighborhood institution famous for nearly three decades and one of the city’s premier florists, has transformed Moxy chelsea in an autumn oasis with its first installation. The shop also has a very careful selection of fresh flowers and plants to buy. After Thanksgiving, Starbright will redevelop the space again with aMoxy Rose Vacation– themed floral display.

Photo credit: © DAVID PRETA

“Each of our Moxy hotels celebrates its neighborhood, and Moxy chelsea was designed to be in harmony with the surrounding flower market, ”said Mitchell hochberg, president of Lightstone. “We are delighted to partner with Starbright, an iconic cornerstone of the community. They have created a unique sensory installation that will truly enhance the arrival experience for our guests.”

The Starbright Flower Basket will constantly change with fresh flowers to buy every day, from tiny buds to large displays throughout the hotel. The Starbright Store will sell creative flower, plant, succulent, air plant and floral decorations arrangements for events as well as nationwide floral gift deliveries.

“We are delighted to collaborate with Moxy chelsea at the opening of our first hotel floral boutique, one that elevates the Starbright brand in a new direction with an excellent partner, ”said Nic Faitos, Senior Partner at Starbright Floral Design. “The abundant and ever-changing floral installations we create, coupled with classes in creating fun bouquets for guests and locals will bring a new immersive element to Moxy chelsea, and finally the neighborhood. “

Faitos added: “The most beautiful flowers imaginable will be offered in take-out bouquets for Moxy guests and the public. New York City Got to Know Starbright will be on display in the heart of our Historic Flower District. “

Starbright is a leader in the floral industry, with over 27 years of experience under the leadership of its founder Nic Faitos. In addition to acting as a consultant for the annual Macy’s Flower Show, Starbright has piloted flower shows at Dean & Deluca, Lord & Taylor, The Farmer’s Market in Hudson Yards, and pop-up stores with designer brands such as Georg jensen, among others.

Located at 105 W 28th Street, Moxy Chelsea’s the flower shop organized by Starbright will be open 11:00 a.m. – 7:00 p.m. Monday to Saturday. For more information visit

Light stone, founded by David Lichtenstein, is one of the largest and most diversified private real estate companies in the United States. Lightstone is active in 25 states across the country, developing, managing and investing in all sectors of the real estate market including residential, hospitality, commerce and retail. With 142 existing properties, Lightstone is finished $ 6.5 billion The portfolio currently includes more than 5 million square feet of industrial, commercial and office buildings, more than 15,850 residential units and more than 4,300 hotel keys. Lightstone also owns over 10,000 lots across the country.

Based at New York City, Lightstone continues to expand its development portfolio with more than $ 3.5 billion currently under development in the residential and hotel sectors spread over New York City, Los Angeles, and Miami.

Rising 35 stories in the New York City Skyline, the 349 rooms Moxy chelsea is a unique collaboration of designers Yabu Pushelberg and Rockwell Group, developed by Lightstone. The building’s architecture honors the neighborhood with its industrial facade and large greenhouse-style atrium. Guests enter through the flower shop overrun by Starbright, which also serves as the hotel entrance alongside the Café Popup d’Avignon with Feroce Caffè. TAO Group launches Bar Feroce & The Secret Garden – brand new food and beverage concepts in partnership with Francesco panella legendary Antica Pesa in Rome and Brooklyn. To crown the hotel, the Fleur Room, a living room on the glass roof with a 360 ° panoramic view. To learn more, visit

Dubbed the official florist of the city that never sleeps, Starbright Floral Design, Inc. is a leading provider of floral gifts to its retail and corporate customers. The company has assumed a leading position in event decoration and corporate landscape for the past 27 years.

Starbright’s work can be found at trade shows, press conferences, events and conventions of all sizes. Starbright’s exhibits have also been featured at events such as The United States Swim Team – Golden Goggle Awards, The Ernst & Young – Entrepreneur of the Year Awards and The Hotel Excellence Awards. For more information please contact [email protected], or visit the website at Starbright Floral Design is represented on all social media platforms as @StarbrightNYC.

(PRNewsfoto / Lightstone)

(PRNewsfoto / Lightstone)



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