NBC audiences at Tokyo Olympics are off to a slow start

NEW YORK (AP) – If there is going to be an increase in viewer interest in the Tokyo Olympics, NBC Universal is still waiting.

For three nights in a row, audiences for the Tokyo Games declined by more than 30% from the Rio de Janeiro Olympics in 2016, and the network was hit by a constant stream of bad news about US competitors.

The Nielsen Company said 16.9 million people watched Sunday night’s coverage on NBC, down 43% from the corresponding night in Rio. Saturday’s audience of 12.6 million was down 39%.

The numbers improve slightly when alternatives are considered: People could follow the Olympics Sunday night not only on NBC, but also on USA, NBCSN, CNBC and live streaming. The addition of these alternatives brings NBC’s “total audience delivery” that night to 20 million.

Variety reported Tuesday that NBC Universal is already discussing “doing good” with advertisers, the traditional term for describing how additional ads are served to compensate for unreached audience targets. NBC has called discussions with advertisers standard and is not necessarily related to audience levels.

Given the dramatic drop in live TV audiences in five years with the explosion of streaming and demand, it’s hard to say how much the drop in odds for the Olympics reflects this or a lack of it. of interest in games. But for NBC Universal, bad news like Simone Biles’ removal from the women’s gymnastics team final on Tuesday can’t help.

Nielsen also reported an intriguing detail about the coverage of the Opening Ceremonies: Around 12 million people watched the replay of the ceremony in prime time, but 5 million people watched it live early Friday morning.

While the numbers weren’t Olympian from previous years, they made it easy for NBC to win the prime-time audience of the week contest with an average of 8.1 million viewers. ABC had 3.5 million, CBS 2.3 million, Univision 1.6 million, Fox 1.3 million, Ion Television 1.1 million, and Telemundo 950,000.

Fox News Channel dominated cable networks, averaging 2.05 million prime-time viewers. MSNBC had 1.21 million, HGTV 1.07 million, USA 1.05 million, and Hallmark 1.01 million.

ABC’s “World News Tonight” won the evening news ratings race, averaging 7.5 million viewers. NBC’s “Nightly News” had 6 million and the “CBS Evening News” had 4.6 million.

For the week of July 19 to 25, the top 20 prime time programs, their networks and their audiences:

1. “Summer Olympics” (Sunday), NBC, 16.86 million.

2. “Summer Olympics” (Saturday), NBC, 12.64 million.

3. NBA Finals: Phoenix in Milwaukee, Game 6, ABC, 12.52 million.

4. “Summer Olympics Opening Ceremony”, NBC, $ 11.98 million.

5. “Summer Olympics Preview” (Saturday, 8-8:30 p.m.), NBC, 8.74 million.

6. “America’s Got Talent,” NBC, 6.81 million.

7. “60 minutes”, CBS, 4.57 million.

8. “Celebrity Family Feud,” ABC, 3.9 million.

9. “Big Brother” (Thursday), CBS, 3.874 million.

10. “The Bachelorette”, ABC, 3.865 million.

11. “The $ 100,000 Pyramid,” ABC, 3.82 million.

12. “America’s Funniest Home Videos,” ABC, 3.52 million.

13. “NBA Countdown”, ABC, 3.51 million.

14. “Big Brother” (Wednesday), CBS, 3.5 million.

15. “Tap Your Luck,” ABC, 3.45 million.

16. “NCIS”, CBS, 3.42 million.

17. “American Ninja Warrior”, NBC, 3.34 million.

18. “Big Brother” (Sunday), CBS, 3.31 million.

19. “The Quarter,” CBS, 3.23 million.

20. “Tucker Carlson Tonight” (Tuesday), Fox News, 3.11 million.

Comments are closed.