Overview of movements and victories: week of September 27, 2021 | Advertising

McCann Global Group named Alex lopez as president and global creative director. Lopez joined Nike where he held a number of leadership roles including Vice President of Global Marketing, Creative Director for Men, and Co-Founder and Global Studio Director of Nike’s manufacturing arm, Waffle Iron. Entertainment.

Havas red appointed Alexandra bryant to the newly created role of Executive Director of Sydney PR, taking responsibility for performance, growth and operations in consumer, B2B and technology portfolios. She is also joining the agency’s national senior management team. Bryant was previously the Managing Partner and Creative Director of the Finchco Agency (formerly Map and Page).

Forsman & Bodenfors Singapore appointed Deborah Abraham be director of public relations and communications strategy. With over 20 years of experience in the Asia-Pacific region, Abraham is leaving TBWA Singapore, where she was Director of Communications. Previously, she was Regional Director of Communications at BBH Asia Pacific.

Mobile games advertising platform To mix together appointed Stefan Adamczyk as vice president of global partnerships to expand its global network of publishers. Adamczyk previously served as AdColony’s EMEA Advertising Director and then Senior Vice President of Performance. He also worked at PHD, Lycos and Media Planning Group.

Colenso BBDO promoted Lucy grigg to the Managing Director from here the previous role as Managing Partner. She has experience with clients such as NAB, BNZ, Airbnb, Spark, Fonterra and DB. As part of her new role, Lucy will also take on the helm of Spark.

Based in Dubai Galactic runner, an esports, games and lifestyle organization named Romeo Misao as Marketing Manager for India and South Asia. He will lead regional marketing initiatives for Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer. Misao was previously India’s first esports rental for Free Fire, the Battle Royale mobile game from game publisher Garena.

Electric lime films filmmaker added Pete moore to its list of directors. The Australia-based director has worked with clients including Ford, Paspaley, Sony and Coca-Cola. He has also worked with Oscar-winning actress Cate Blanchett and Grammy-nominated musicians Tame Impala.

Kaibo, the provider of the Live Commerce workflow, a management and analysis platform, has appointed a sales manager and an operations manager. Fionn Hyndman, based in Singapore, joined as CCO to help the company expand its presence by working with brands, agencies and platforms to drive adoption of e-commerce. Hyndman was until recently Managing Director, Asia at advertising technology company Blis. Joining him at Kaibo is the new COO, Johnny Zijian Wu, who is based in Shanghai and was previously regional manager for Europe and India for LiveMe, a live streaming app.

Fonterra announced three appointments to the company’s South East Asia regional team, reporting to Kartika Guerrero, Digital & Media Director for SEA. Nurul Azraniah Azlli was appointed regional digital media manager, Leandro Ignacio as regional digital manager for Creative & Content and Trung Vo as regional CRM manager. Prior to joining the Fonterra regional team, Azli managed both digital marketing and e-commerce for Fonterra Brands Malaysia. Ignacio fine-tuned digital ecosystems, strategies and content for Annene and Anmum before his move to Fonterra. Vo joined Fonterra Vietnam a year ago before moving to this regional role.

BBH China promoted Joanne liu to the general manager and Si Ying Goh at the head of business development. Liu has been a managing partner since 2016. Goh was previously the group account manager. Liu joined BBH in Singapore in 2003 and moved to Shanghai in 2005 to help establish BBH China. From 2009, she was head of LG Group’s global operations in South Korea for three years before returning to Shanghai. Goh joined BBH China in 2017 from Publicis Singapore and has previous experience with Tribal Worldwide and JWT. The two women are based in Shanghai and report to Christine Ng, CEO of BBH China and President of BBH Singapore.

SPRG reported 53 new clients since August, including Asia Pulp & Paper (APP), Atom, Octowill Inheritance, Persol Kelly and ProWine Hong Kong @ HOFEX.

  • After a competitive speech, APP, a producer of paper and packaging products, re-appointed SPRG as a global PR agency, a role SPRG has been playing since 2018, representing APP in seven markets.

  • Atom: The agency becomes the brand’s go-to-pay public relations agency of choice for Singapore, Malaysia and Hong Kong, with the Singapore team leading regional communications efforts.

  • Hutchmed entrusted SPRG with the management of its investor and media relations

  • Hang Lung Property: The operational arm of the Hang Lung Group has appointed SPRG as the media relations representative.

  • Octowill: The blockchain-based estate management solution provider has appointed the agency to launch its multi-channel services to expand its presence and help grow its customer base.

  • Persokelly, an APAC workforce solutions provider, appointed SPRG for content marketing.

  • HOFEX, ProWine Hong Kong @ HOFEX, Retail Asia Conference & Expo and Natural & Organic Asia hosted by Informa Markets, appointed SPRG to support media maximization for the three-day exhibition opening ceremony.

AppsFlyer, an attribution analysis and marketing provider named Wenjun Ai as Associate Vice President for Customer Success in Asia Pacific. Ai has been with AppsFlyer for seven years. As AVP, Wenjun leads a team of 84 people in the region and focuses on customer growth and retention. She will also lead AppsFlyer’s privacy-focused marketing measurement solutions across the industry.

Indian healthcare brand that of Dr Vaidya, appointed his creative mandate to Mullen lintas. The agency will be responsible for developing the brand’s strategy and communications as it reboots after its acquisition by the RPSG group last year. The deal sees Mullen Lintas expanding his tenure with RPSG, as he is already working on the parent company’s Too Yumm packaged food brand.

Hill + Knowlton Strategies (H + K) appointed Amelia tip as Managing Director of its Australian operations effective October 1. She’s replacing Mandy galmes, who is leaving the agency after three years as CEO to pursue a new opportunity, the agency said. Tipping was previously responsible for integrated communications. Based in Sydney and reporting to HS Chung, President of H + K Asia, she will also join the Asia management team. She has over 18 years of integrated agency and campaign leadership experience. The agency also recently promoted Anna o’sullivan managing partner for strategic communication and public affairs, Marc Lensyzyn to the head of technological practice in Asia and to the director of the LG-One network, Marcha Van Den Heuvel to the company director.

Digital marketing agency Interactive Hashtag recently won two government accounts: Singapore Civil Aviation Authority (CAAS) and the Energy Market Authority (EMA). For CAAS, the agency will develop a social media strategy and execution for CAAS’s Facebook, LinkedIn, Twitter and YouTube channels, as well as the creation and maintenance of an Instagram account. Scope includes content development, content curation, management and community engagement. The two-year contract for EMA, starting in September, covers a social media strategy and plan; a content strategy that includes monthly editorial calendars for EMA’s social media platforms; a media buying plan on all platforms, with an emphasis on Facebook and Instagram; monthly reports; and mobilization activities.

Havas Creative Group India appointed Debopriyo (Debo) Bhattacherjee as Executive Vice President and Chief Planning Officer, North, effective immediately. He will be responsible for providing strategic advice to Havas Creative with a particular focus on all Reckitt brands and a portfolio of Dabur stable brands. He will also spearhead major clients including Suzuki, Norton, Fortis, William Grants and ITC. He will be based in the Gurgaon office and will report to Neeraj Bassi, Chief Strategy Officer of Havas Group India.

Australian startup Alternative saints appointed AnalogFolk as a lead creative agency, with a mandate including branding, content creation, social media and digital innovation. The Client is an eco-friendly food, content and technology brand launched in 2020. It produces a line of premium granolas and uses the real estate of the product box to draw attention to the lot endangered species to inspire action and education. It plans to release digital collectible toys as non-fungible tokens (NFTs) in its own digital environment, MetaSafari. AnalogFolk has acquired stakes in the company and joined more than 200 investors, including the famous French chef Manu Fiedel.

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