Plantorama garden center chooses Agillic to accelerate its data-driven and personalized marketing

Plantorama Center

Plantorama, Denmark’s largest garden center offering plants, pets and home decor, has chosen to partner with marketing software company Agillic. Their new marketing automation software will enable them to trigger the next level of personalized and data-driven communication.

Plantorama, Denmark’s largest garden center offering plants, pets and home decor, has chosen to partner with marketing software company Agillic. Their new marketing automation software will enable them to unleash the next level of data-driven and personalized communication.

Press release, Copenhagen, September 1, 2020

Plantorama, Denmark’s largest garden center offering plants, pets and home decor, has chosen to partner with marketing software company Agillic. Their new marketing automation software will enable them to unleash the next level of data-driven and personalized communication.

“Working with Agillic is an obvious upgrade – we reached a point where our old platform no longer met our needs. One of the reasons we chose Agillic is that it allows us to work with data the way we want. The flexibility and customer centric data structure is unique to Agillic. We have big ambitions for our data-driven communication – and with Agillic we don’t feel limited, ”says Heidi Kørner Bjørn, SoMe Manager at Plantorama.

She continues: “We offer high quality products, professional advice and inspiration. Our goal is to create excellent customer experiences in our physical stores as well as through our marketing communications. By activating our content in data-driven and personalized communication, in campaigns as well as customer lifecycle flows, we deliver additional value to our customers – it is the overall experience and the added value that sets us apart. and create loyal customers. “

Intelligently mastering and activating data is essential for any business today, and for Plantorama, the on-going digital transformation accelerated in the spring of 2020. As the COVID-19 pandemic struck, Plantorama accelerated the launch of its store online to deal with the sudden change in consumer behavior during the lockdown. -down and keep the business running. Already online store data is a valuable source of customer information that Plantorama can leverage in day-to-day operations through the Agillic customer marketing platform.

Emre Gürsoy, CEO of Agillic, comments: “We look forward to helping Plantorama increase the ROI of their marketing activities while strengthening their brand and customer experience through personalized communication. He keeps on:

“Winning Plantorama is part of a trend where we welcome customers who have gone beyond their marketing automation solution and are ready for the next level. They are looking for software to increase personalization, and for many businesses that means embracing omnichannel marketing as well. It all comes down to the ability to leverage data at a strategic and operational level, and there Agillic has a lot to offer. “

To help Plantorama get on board smoothly and to ensure a quick payback period, Agillic’s partner, Web2Media, works in close collaboration with Plantorama. Web2Media also helped Indeks Retail A / S (Bog & Idé, BOGhandleren, Legekæden) and Kop & Kande to implement Agillic. According to Web2Media advisor Jacob Fusager:

“One of our first areas of intervention is to help Plantorama to enable more complete data collection. By creating additional data fields, we enable a higher degree of relevance and personalization in communication. I am confident that Plantorama will achieve its business goals with the sophisticated tools and very reliable platform. “

For more information, please contact
Emre Gürsoy, CEO, Agillic A / S
+45 3078 4200
[email protected]

About Plantorama
Since opening its first garden center in 1987, Plantorama’s range has expanded to include garden and potted plants, soil and fertilizers, flower pots, interior decoration as well as live animals. and pet accessories in 11 centers across Denmark. In March 2020, Plantorama opened an online store and in 2021, two new centers are expected to open.
www.plantorama.dk

About Agillic A / S
Agillic is a Nordic software company that enables marketers to maximize the use of data and translate it into relevant and personalized communication, building strong relationships between people and brands. Our customer marketing platform uses AI to improve the business value of customer communication. By combining data-driven customer insights with the ability to execute personalized communication, we give our customers a head start in the battle to win markets and customers.

In addition to the company’s headquarters in Copenhagen, Agillic has sales offices in London (UK), Stockholm (Sweden), as well as a development unit in Kiev (Ukraine). For more information, please visit www.agillic.com

Agillic A / S Nasdaq First North Copenhagen: AGILC

Gammel Mønt 2 – 1171 Copenhagen K – Denmark

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