Prague removes advertising benches from its streets

Prague continues to reduce visual smog. This time the city focused its attention on advertising benches at several Prague public transport stops and in public spaces.

The city of Prague has been campaigning for years to cleanse the city of “visual smog”. In 2019, bubble makers, giant Disney mascots, and other types of performers were banned from downtown areas.

The capital will remove 1,400 benches from various districts of Prague. The municipality does not yet plan to replace them.

The withdrawal of 50 benches began on Tuesday. “Those on Olbrachtova Street in Prague 4 have already been removed. The phasing out of around 1,400 benches will come after a protracted conflict with a former tenant of several plots in the city, ”said city councilor Jan Chabr, responsible for property management.

The first to be removed are the benches whose location has been marked as unauthorized by the road authorities of the city’s neighborhoods.

The cleaning of public spaces has been ordered by the Prague authorities, but the costs will be borne by the former tenant, ie the advertising company AD-Net.

Despite the court rulings, the company has not yet withdrawn from the benches.

The land for the installation of furniture was rented by the capital in 1998 for CZK 1 per square meter per year. The lease was taken over in 2001 by AD-Net.

Prague has already terminated the contract twice, first in 2014 and again five years later. However, AD-Net disagreed and did not remove the benches, despite repeated appeals from the courts.

Fight visual smog

Prague City Hall has terminated 38 land contracts in the past year, which it leases to various companies for the placement of advertising banners with an area of ​​up to eight square meters.

Among the companies that have lost the space are advertising agencies, retailers, but also the city’s condominium convention center. The reason for this is the effort to reduce the so-called visual smog, i.e. infestation of public space mainly by aggressive advertising.

Last year, the city of Prague created a new “Manual for a cultivated Prague», Which defines the visual aesthetic practices of businesses in the capital.

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