Propr: Property Management Technology Gives Short-Term Rental Owners a Competitive Advantage

DUBAI, UNITED ARAB EMIRATES – EQS Newswire – September 29, 2022 – It has been reported that Dubai is the most profitable city in the world for Airbnb hosts[i], but that comes with a myriad of challenges for landlords, such as managing housekeeping, guest noise levels, properly pricing properties, and personalization. To minimize these challenges and help more people take advantage of this lucrative opportunity, short-term rental management company Propr (, launched a comprehensive technology solution to streamline operations and give hosts peace of mind.

Improving short-term rental management with technology

With company co-founders Chregan O’Flynn and Max Urban having a background in technology, they found that most short-term rental operators were using off-the-shelf software applications to cobble together a management system. functional real estate. The problem with this is that hosts have to find workarounds to put these disjointed pieces together, which then impacts the guest experience.

It is for this reason that the Propr team has developed its own property management system. “The goal,” says O’Flynn, “has always been to automate the things that can be automated and give our team tools to make them incredibly more efficient, which translates into a better customer experience. This is vital as a happy customer leaves a great review which leads to more bookings which means happier owners who trust us with their properties.

Digital solutions are transforming market challenges

To solve the problem of housekeeping management, Propr developed an app to remotely monitor and manage housekeeping in real time using housekeepers’ inputs and images to ensure predefined standards for each rental unit are respected. “Previously housekeepers had to manually cross out cleaning checklists, but now the process has been streamlined and made customizable for each property,” Urban shares.

Regarding noise control, he explains that guests are usually on vacation or in town for business and can be noisy. “It can cause problems because neighbors sometimes complain. We use built-in technology with noise monitoring sensors to send automated, instant notifications to guests as well as the owner to alert them of any noise level violations.

Since there are fluctuating variables when it comes to pricing a property, Propr has developed an automated real-time pricing algorithm. Urban points out that this creates a fixed price for each property each month, adjusted daily based on the market.

When it comes to personalization, one of the ways Propr has managed to strike the right balance is by automating highly structured communication to give his team more opportunities to spend quality time with clients, for example when planning a custom route. “We also use technology to flag certain keywords like ‘birthday’ or ‘anniversary’ and then notify our customer experience team to do something special for that customer,” O’Flynn notes.

The future of hospitality is enabled by technology

Going forward, entrepreneurs will develop even more cutting-edge technology tools to meet the needs of tomorrow’s travelers and short-term rental owners. “The key is to use technology in a way that adds to the customer experience, rather than making them feel like they’re dealing with robots. At every stage of the journey, technology can help improve the experience,” concludes Urban.


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About Propr

Propr is a short-term rental management company that operates over 500 properties (including two aparthotels) in Cape Town, Johannesburg and Dubai. The company is endorsed by Marriott and has partnered with them in their Homes & Villas division. Propr is also the only MEA management company to have a direct API partnership with Airbnb. For more information, visit and

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