Rival apps fight to become New York’s ‘Airbnb for pools’
As New York bakes in the summer heat, two companies fight to become the city’s “Airbnb for pools”.
Swimply – a Long Island-based pool-sharing company whose backers include a former Airbnb executive and two Silicon Valley venture capitalists – has led pool rentals in the tri-state since l ‘last summer.
But now a French competitor called Swimmy is taking on the New York market. The company, which has 120,000 users in Europe, told The Post that it plans to fully launch in the New York City area in time for Labor Day weekend.
Both companies let owners rent their pools to strangers on time and make money by charging commissions.
Last summer, a pool owner from Mahwah, NJ, told The Post he was booking up to $ 10,000 in rentals through Swimply in a single week.
Now Swimmy is pushing for a slice of the pool rental pie. But despite plans for a full Labor Day launch, the company listed just three pools in the New York City area on Tuesday, up from 126 on its competitor’s site.
“We are really asking pool hosts in New York to list their pools,” Swimmy’s spokesperson Camille Passi told The Post.
She did not say whether the company offers incentives to encourage Swimply users to switch to Swimmy.
Passi added that all reservations include an insurance policy covering up to $ 1 million in injuries and property damage, a step the company hopes will help convince reluctant owners to list their pools online.
Swimmy and Swimply are also available in other sunny US states including California, Texas, and Florida.
Some New Yorkers told the Post last summer they could charge up to $ 125 an hour for pool access through Swimply – and said demand has skyrocketed as restrictions on coronaviruses were preventing New Yorkers from vacationing at remote beaches and resorts.
Additional reporting by Doree Lewak