Siam Piwat Partners With Pavilion Group, Malaysia’s Retail Giant, To Showcase The Best Of Thai Retail And Culture At Pavilion Bukit Jalil

BANGKOK, Oct. 27, 2021 / PRNewswire / – Siam Piwat Co., Ltd., the owner and operator of prestigious world-class commercial developments, such as Siam Paragon, Siam Center, Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets, is launching Thailand further on the world stage by announcing its partnership with Pavilion Group, a leading developer, investor and operator of shopping centers in Malaysia. In this collaboration, Siam Piwat will launch its own Thai brands, namely Ecotopia, ICONCRAFT and Absolute Siam, at the Bukit Jalil Pavilion, which is set to become the largest fully integrated regional shopping center in the southern corridor of Kuala Lumpur, Malaysia.

Siam Piwat takes Thailand to the global stage, teaming up with Malaysian retail giant Pavilion Group to showcase Thai creativity at Pavilion Bukit Jalil

Mrs. Usara Yongpiyakul, CEO Retail Group, Siam Piwat Co., Ltd. said, “One of the main policies of Siam Piwat is to raise awareness of Thai brands on the world stage as well as transform ‘local heroes’ into ‘global heroes’ and expand their business internationally. This partnership to introduce Thai products to a foreign market will not only allow Siam Piwat to take another important step towards building a strong network with powerful business leaders, but will also open additional sales channels for SMEs. in order to help them grow beyond e-commerce or e-commerce platforms and help boost the Thai economy. In this expansion, we have teamed up with a strong partner like Pavilion Group, a seasoned operator and developer of large shopping centers. We selected Pavilion Bukit Jalil to open our first stores in Malaysia for three carefully selected Thai brands in a way that will captivate and resonate with Malaysian and international visitors. “

The three Thai brands of Siam Piwat, namely Ecotopia, ICONCRAFT and Absolute Siam, are very popular among foreign tourists. Ecotopy is an eco-conscious community offering carefully sourced eco-friendly brands. ICONCRAFT is an inspirational hub to showcase the height of Thai craftsmanship to the world, opening the door to more than 800 artisans, designers and local communities across Thailand. Absolute siam is a forward-thinking multibrand store that features distinctive Thai designer collaborations with a mix of fashion and lifestyle brands.

Thailand has a culture as rich and unique as any other country. This uniqueness and richness is shaped by extraordinary creativity and transmitted through a wide range of exquisite works of art and design products that have proven to appeal to people all over the world. We recognize the value and delicate magnificence of Thai culture and the creativity of Thai artisans, designers and creators. We are proud to have Siam Piwat’s first international presence exclusively in the Bukit Jalil pavilion as they continue to expand overseas. These new stores will offer Malaysians and international visitors the chance to experience a hint of Thai culture without leaving KL., said Dato ‘Joyce Yap, Kuala Lumpur Pavilion Retail CEO Sdn Bhd, Bukit Jalil Pavilion Retail Planner.

About Siam Piwat Co., Ltd.

Siam Piwat is one of the leading world-class real estate and business developers of Thailand. For over 60 years, we have owned and operated that of Bangkok most visited retail and lifestyle destinations such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM and Siam Premium Outlets. We are recognized as a thought leader in our industry creating extraordinary prototype properties as well as management excellence in retail development, aiming to consistently deliver unparalleled experiences that delight and inspire customers. Absolute Siam, ICONCRAFT and Ecotopia are unique prototypes that we keep and operate.

About the Bukit Jalil Pavilion

Located in the heart of Bukit Jalil, Pavillon Bukit Jalil, the Icon of Connectivity – Malaysia lifestyle shopping center is about to transform the southern corridor of Kuala Lumpur into the new cornerstone of metro lifestyle and retail. With a net leasable area (NLA) of 1.8 million square feet, the Bukit Jalil pavilion will offer a mix of dynamic retail, gastronomic wonders and innovative leisure activities, reinforcing its position as a lifestyle shopping destination connected to the best stores. retail, restaurants and entertainment. to live.

SOURCE Siam Piwat Co., Ltd.

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