SMS tickets for public transport are more expensive than paper tickets. We know why
Prague’s new Integrated Transport Tariff (PID), which was approved by advisers in the spring, has a different price for the same ticket depending on how passengers buy it.
SMS tickets, which are used by most people, are more expensive than buying a ticket in the Lítačka app. The city explains that this difference is due to the commissions of the mobile operator.
“SMS tickets are now up to two crowns more expensive than paper tickets or PID tickets mobile application because they are burdened with margins for the private operator, ”said spokesman for Ropid, Filip Drápal.
A new 30-minute ticket purchased with an SMS costs CZK 31, while a paper ticket purchased through the app costs CZK 30.
There is a similar difference with a 90 minute ticket: instead of 40 CZK, it costs 42 CZK for an SMS ticket. Commissions for the sale of individual tickets vary widely depending on the distribution channel.
“The SMS ticket has always been understood as an additional service, which is also only valid to a limited extent (it is not valid on buses and suburban trains in Prague or any means of transport in the region Central Bohemia), which is why Prague has developed the PID Lítačka mobile application, which allows the purchase of all types of tickets at no extra cost, ”adds Drápal.
Although the number of PID Lítačka users is increasing, many people still use SMS tickets. “They probably buy it out of habit. Prague spends tens of millions of kroner there a year. So the extra crown for SMS should motivate you to switch to the mobile app, ”PID’s Zbyněk Jiráček says on Twitter.
The data that MF DNES obtained from the PID shows that a large number of people buy SMS tickets each month. In May of this year alone, more than 994,000 tickets were sold, compared to 250,000 purchased through the app. These statistics are still affected by the coronavirus pandemic and reduced mobility.
“The more people pass SMS tickets to the app, the more beneficial it is for the city,” adds a spokesperson for PID. Around 19 million SMS tickets for Prague’s public transport were sold each year before the pandemic.
“We get the full amount”
For the city, the most advantageous sale is through its own ticket machines, information centers or DPP points of sale. “In this case, we get the full amount for each ticket sold, we don’t pay any commission to the distributor. The second most advantageous distribution channel for the city is the contactless terminals in trams and metro stations, as 98.1% of sales go to DPP ”, explains Daniel Šabík, DPP communications director.
DPP obtains 96% of the sale of conventional paper tickets in newsstands or other channels and 95% of the ticket price for those purchased through the PID Lítačka app.
“At the turn of June and July, sales have hit daily highs since the launch of the app. We expect a further increase as passengers become more familiar with the PID Lítačka app and the ability to purchase tickets directly from a mobile phone, ”added Petr Habáň, spokesperson for the ICT operator.