Somersworth, NH, man featured in Apple Watch Commercial

Can you imagine? Are you enjoying one of your favorite winter activities, and suddenly things go horribly wrong and your life is in danger? To make matters worse, there is no one to help you! This chilling scenario was a reality for William Rogers of Somersworth, New Hampshire last year. You might remember seeing the story on WMUR. William was ice skating on the Salmon Falls River on a beautiful day in March. All of a sudden he fell through the ice and things got serious.

The news site reports that William tried to pull himself out of the water, but the ice kept breaking beneath him. After a few minutes of struggle, hypothermia set in. He tried to stay calm and remembered he was wearing his Apple Watch. He called 911 and told them he had about 10 minutes before he couldn’t answer. The brave people of the Somersworth Fire Department wasted no time. They were there in five minutes, threw a line at him and pulled him to safety.

William’s ability to stay calm at a time when most people would panic and fear for their lives is extremely impressive! He credits the Apple Watch for saving his life. Without it, he probably wouldn’t be here today.

Apple heard about William’s story and featured him in an Apple Watch ad. In the ad, Bill reads a letter telling his story, as well as those of others whose lives have been saved by this technology:

It’s quite powerful. How can you look at this and not think “man, I really need to buy an Apple Watch”. I know what I’m asking for Hanukkah!

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