Stoke-on-Trent is Airbnb’s surprise UK hotspot for ‘unique’ listings… so is YOUR city on the list?
Airbnb has revealed that Stoke-on-Trent is the UK’s best staycation hotspot for ‘unique’ short-term rentals.
The West Midland town, perhaps best known for being the birthplace of England’s pottery industry, its oatckaes, and calling outsiders “duck” tops the list of places with the most quirky properties.
The online home-rental platform has released a list of the country’s top holiday destinations for unusual short-term listings, putting Stoke at the top ahead of more traditional spots like Scarborough, Paignton and the Isle of Lewis.
The new data has revealed that Stoke is attracting curious visitors with its impressive selection of barn conversions (“The Little Barn at Roache House Farm” pictured) in the surrounding countryside, which has greatly contributed to its top spot on the list trends.
Stoke has a wide variety of “one-of-a-kind” properties, which are places like an old windmill, lighthouse, barn or treehouse, farmhouses, houseboats, domes, mud houses, cabins of shepherds and castles (“Escape to a Romantic and Magical Hobbit Retreat” illustrated)
Stoke-on-Trent is an unassuming winner, perhaps best known for being the birthplace of England’s pottery industry, its oatcakes and for calling foreigners “duck”. Next on the list of top quirky hotspots came from Scarborough, followed by Cardiff then Paignton and then the Isle of Lewis. In sixth place, Bideford, followed by Newcastle upon Tyne. Birmingham clinched eighth place, followed by Newtown and finally Southampton
The place has a wide variety of “unique” properties, which are places like an old windmill, lighthouse, barn or tree house, farmhouses, houseboats, domes, mud houses, shepherd’s huts and castles.
Quirky spaces on Airbnb have been a hit with travelers for more than a decade. In the last two years alone, from 2019 to 2021, nights booked at these distinctive properties in the UK have increased by more than 113%.
Additionally, in 2021, total revenue for one-time stays was higher than for regular listings, with one-time listings bringing in nearly $1 billion on the platform globally. In the UK, this figure exceeds £134 million, or more than 10% of the global figure.
New data revealed Stoke attracts curious visitors with its impressive selection of barn conversions in the surrounding countryside, which greatly contributed to its top spot on the trending list.
Stoke, which is made up of six towns, has it all as well as a reputation as the place to go for a UK getaway to a ‘unique’ property (“Hilltop Hideaway – Cozy Shepherd’s Hut Escape” pictured) , according to recent data from Airbnb
Stoke has been crowned Britain’s best staycation hotspot when it comes to original listings – and the reveal is startling (‘Charming shepherd’s hut with free parking’ pictured)
Pop superstar Robbie Williams was born in Stoke-on-Trent. The city was set to be named City of Culture 2021, which may also have led to its growing popularity on Airbnb.
Next on the list of top quirky hotspots came from Scarborough, followed by Cardiff then Paignton and then the Isle of Lewis. In sixth place, Bideford, followed by Newcastle upon Tyne. Birmingham took eighth place, followed by Newtown and finally Southampton.
Then among the country’s most popular ‘unique’ individual Airbnb properties are a ‘unique and isolated airship’ in Drimnin, Scotland, a UFO-style ‘flying saucer’ in Pembrokeshire and the ‘treehouse’. Tree Tent’ in Somerset. Two castles are also on the list: “Fairytale Castle” in Portpatrick, Scotland, and “Dollarbeg Castle”, in Clackmannanshire, Scotland.
While barns and farm stays are thriving on Airbnb – and are among the top 10 most-booked unique listing types in the UK in 2021 – it’s tiny houses that take the top spot for Britons. In 2021, nearly 250,000 nights in the UK were booked in Tiny Homes alone, with Tiny Homes hosts in the UK collectively earning over £20million last year alone.
Among the country’s most popular ‘unique’ individual Airbnb properties is a ‘unique and isolated airship’ in Drimnin, Scotland
Although Somerset doesn’t make it to all 10 areas with quirky properties, the place boasts the quirky ‘Tree Tent’ treehouse
The Shelton area of Stoke, a Victorian terraced area, has been a particular Airbnb favourite, with listings there rising from 22 to 267. It is the biggest increase in the whole of the UK .
The city was set to be named City of Culture 2021, which may also have led to its growing popularity on Airbnb.
Pop superstar Robbie Williams was also born here.
Stoke has also recently become known as a place of political significance, hosting one of the current Conservative leadership debates and a key area the party wants to win to stay in power.
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