The NFA bolsters its burgeoning public relations strategy »

NFA PR hires and promotions, left to right: Erin Banting, promoted to vice president of marketing communications; Amber Mulder, Associate Director; Emma Bray, director; and Lindsey Hutchins, Account Manager.

No Fixed Address (NFA) PR added three new team members and promoted a leader internally in response to new business and expanding client mandates.

Among the new recruits is Emma Bray, whom NFA PR has named its manager. Bray joins the agency from Apex PR, where she worked as an account manager for nearly three years. She brings nearly a decade of public relations experience to the role and has also worked with Veritas Communications, Commotion, MSL Group and GCI Canada, leading the Canadian execution of global campaigns, including Barbie’s “#YouCanBeAnything”, while implementing Canadian strategies for brands such as Yeti. and WW.

Amber Mulder has been recruited as Associate Director, bringing a wealth of experience in B2B and technology. Mulder has spent the past several years working in client-side roles with tech startups such as Clutch, OpenText and Turo, but has also worked in account services for Edelman on clients including HP Canada, Box, Intuit Canada and Symantec. .

Finally, the agency added Lindsey Hutchins as an account executive, who joins NFA PR through Narrative PR, where she also worked as an account coordinator.

The three recruits bolster a team overseen by Erin Banting, who was promoted late last year to vice president of marketing communications. Banting joined the NFA shortly after launching its public relations discipline in 2018 and has led campaigns for SickKids, the Canadian Center for Child Protection, Kraft Heinz, the Royal Ontario Museum and the Foundation. Terry Fox.

“Integration has been the buzzword lately, but it’s something many claim without actually practicing,” says Banting. “I come from the world where you sat at an IAT table, with each agency fighting for the biggest piece of the pie rather than collaborating to really solve a client’s business challenge. NFA’s unique approach is what appealed to me; the opportunity to work side-by-side with strategy, creative, media, content, digital, healthcare and everyone in between and become a strong cross-agency collaborator and integrated thinker.

NFA PR exists as a standalone line of business within the NFA network, dubbed The Grid, but often integrates with other divisions of the company to provide media and PR support. In recent months, the PR practice itself has won new contracts with Huawei consumer products and metaverse client Liquid Avatar Technologies. He has also expanded his remit with the Terry Fox Foundation and the ROM. Hiring and promotions have been made necessary by this growth.

“The Grid has always been a powerful superpower in the NFA, with public relations playing a key role in that success,” said Mark Carpenter, president of NFA Toronto. “We are thrilled with the continued momentum of this team and their contribution to the NFA here in Toronto and across the border.”

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