The Standard, Brussels will open in 2025

Standard International has announced its intention to launch a hotel within Zin, the flagship mixed-use program of real estate specialist Befimmo in the heart of the Belgian capital.

The ongoing redevelopment by Befimmo of two towers of the Brussels World Trade Center in the North Quarter, the city’s Central Business District, for an ambitious project known as Zin has received major impetus.

The growing international presence of the Standard

For Standard International, this recently announced program joins a portfolio of famous properties in destinations ranging from New York and Miami to London and the Maldives. And for Befimmo, this promises to significantly strengthen Zin’s offer, which aims to bring together under one roof an attractive mix of residential, commercial and leisure spaces.

“This property is a perfect step for The Standard in Europe,” said Amar Lalvani, CEO of Standard International. “Once again, we’re going to completely and unexpectedly reinvent a property and transform a neighborhood. We can’t wait to surprise people and show them how fascinating Brussels is and why we love it.

“We are extremely proud to welcome The Standard to Zin,” added Jean-Philip Vroninks, CEO of Befimmo. “This iconic brand fits perfectly into the vision we have for Zin and will amplify the revitalization of the North Quarter of Brussels. Thanks to the mix of functions (offices, hotel, apartments and shared spaces), we will create a building where there will always be life, 24/7, with different users occupying the spaces at different times.

Designed for customers and locals

The Standard, Brussels will welcome travelers in 180 brand-name rooms and 20 apartments, and will feature unique public spaces, including a lush greenhouse on the ground floor and a rooftop showcasing an exceptional eatery and eatery. Its restaurants and bars will be created with both customers and locals in mind, drawing inspiration from the city’s culture and community.

Brussels will add to The Standard’s growing global footprint, following The Standard’s recent announcement, Fitzroy in Melbourne. Other upcoming openings include The Standard, Hua Hin, which is slated to open in November 2021, and The Standard, Bangkok Mahanakhon, which is slated to launch early next year.

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