Things to do in Miami: Yeison Jimenez at Charles F. Dodge City Center on July 3, 2021

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Yeison Jimenez

Photo courtesy of Fonovisa / UMLE

Reggaeton is the undisputed king of Colombia. After all, it’s a nation that has given us global stars like J Balvin, Karol G and Maluma.

But it wasn’t the hottest genre it is now when Yeison Jiménez started singing at a young age. In Manzanares, Colombia, the coffee producing region where Jiménez grew up and sold avocados, Colombia popular music (popular music) reigned supreme.

Jiménez says being surrounded by the genre of trumpet – which is influenced by ranchera music from Mexico – led him to pursue a career in the genre rather than reggaeton, as so many of his peers have done. Popular music is unlikely to catch up with reggaeton anytime soon. But the 29-year-old believes he has overtaken vallenato, once Colombia’s most popular musical genre, to become the country’s second most popular genre.

“There are like ten young guys [succeeding] in the genre, and that helps a lot, ”says Jiménez New times on Zoom from Miami. “Even though I’ve been doing this for ten years, I’m new to my genre. I think we’ve invested more in promotion, improved our video clips, and focused on product growth. We are more organized than previous generations.

“If you were to listen [musica popular] 30, 40 years ago it was slow and there was a lot of pain, alcohol and crying. The new wave sped up and made him happier. It’s for everyone now.

Jiménez believes Vallenato has been hurt by the deaths of young stars Martín Elías and Kaleth Morales. As for reggaeton, he says the fact that many artists live and work outside of Colombia has given the more local genre of popular music the opportunity to breathe and thrive in the country.

To be clear, Jiménez is a fan of both vallenato and reggaeton. He performed a duet with Vallenato star Silvestre Dangond – who he says is in a league of their own when it comes to this genre – on the song “Gracias a Ti”. Surprisingly enough, Jimenez hasn’t collaborated with any star in reggaeton, a movement that has become so trendy in the music industry that the Jonas Brothers have – twice – but he’s convinced that day will come. .

“There’s a big ranchera / hip-hop fusion song right now, ‘Botella Tras Botella.’ It shows that it can be done and become very popular, ”Jiménez said of the Gera MX and Christian Nodal collaboration. ” I had a lot [of reggaeton artists] approach and I also approached them. This has not yet happened more for lack of time than for lack of interest. But it will happen. There will be a time when we do. ”

Also on Jiménez’s to-do list: a move to Miami. He says it’s not a question of if, but when.
“Who wouldn’t want to live in Miami? It’s a magical city, ”says Jiménez. “It will happen – especially with the economic and political situation in Latin America. At the moment, I am organizing papers to come here in the future. But I’m taking my time. ”

From a business perspective, the fact that popular music is more closely tied to Colombia itself makes it harder to get out, but Jiménez seems to be enjoying a growing number of followers overseas. Its 11-city Aventurero tour kicked off Friday and Saturday in Charlotte and Atlanta, respectively, marking its first performance in both cities. And Jiménez says he has a 14-city tour planned for Europe later this year.

“Seven years ago, the crowds were very [Colombian]. Now they are Colombians, Ecuadorians, Puerto Ricans, Peruvians, Salvadorans and Venezuelans. Social media has allowed more people to see me and become a fan of my music, ”says Jiménez, who currently has 3.2 million followers on Instagram.

“Unfortunately, 15, 20 years ago, [social media] did not exist like today. [Música popular] artists depended on radio and very few were interviewed. If an artist isn’t on the radio now, their song can still be streamed through social media – and they’re off. ”

Speaking of social media, Jiménez’s 2021 clip for “Tu Amante”, taken from its recent release Quinto Elemento EP, has 13 million views on YouTube. It’s not the 191 million views his 2018 music video for “Aventurero” recorded, but he is proud of the songs and the videos. Quinto Elemento and confidently calls it the most complete album of its kind.

Jiménez says the six-song EP was designed with international audiences in mind. Specifically, the songs backed by the mariachi bands are meant to cater to the preferences of audiences in Colombia, the United States, and Mexico.

“The time will come when a song will be a big hit with international audiences,” Jiménez said. I didn’t want to have this song and nothing else to show the international crowd. I didn’t want to be surprised with my pants on. lowered. ”

Yeison Jiménez. With El Gran Combo from Puerto Rico. 8 p.m. Saturday July 3 at Charles F. Dodge City Center, 601 City Center Way, Pembroke Pines; 954-392-9480; charlesfdodgecitycenter.com. Tickets cost from $ 65 to $ 372 through ticketmaster.com.


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