Three women quit corporate jobs to succeed in Phoenix’s event industry

Celebrations, announcements, and parties are now taken to the next level with the help of social media, and those who are making it are a few locals who have abandoned American companies to pursue careers in the events industry.

Three Phoenix small businesses in the area strive to create those perfect keepsakes. They are Alpha Lit Phoenix, Olivia Nowak’s balloon creations and Girl on the city.

“Everything to create a magnificent bright screen”

“Would you marry me?” is the question most girls dream of hearing and helping the special someone in your life explain it is Caity Hairston with Alpha Lit Phoenix.

“Every girl would love to plan a wedding, throw a party. That niche and wanting to do something for myself – that was a great combination,” Hairston said of her career change.

“We offer rentals. Letters, numbers, symbols. Everything to create a beautiful bright display that can be used for weddings, baby shower. Whatever is a gathering or a celebration, we’re here for whatever you want to spell. She explained.

Hairston quit his 9-5 job two years ago to pursue this business. She now knows that her decision was the right one.

Over the past year, she has participated in nearly 800 events – at least 10 per weekend.

“Balloons add so much value”

Olivia Nowak with Olivia Nowak’s balloon designs said she started her business so she didn’t need to depend on an employer for income.

“Before social media exploded it was a lot harder and I had a second job because I needed that insurance and income security. Now it’s so busy. It’s so busy. just great that you don’t have to depend on an employer to answer it, ”Nowak says.

She has been creating works of art from balloons for several years, and in recent years they have exploded.

“They just wanna show off and it’s over”

Once you’re engaged and ready to celebrate your last fiesta before your big day, Meghan Alfonso with Girl on the city can help you with that.

She sets up your hotel or Airbnb with fun, festive and personalized decorations before your arrival.

Alfonso says she holds around 10 to 15 bachelorette parties every weekend.

“It’s definitely a convenience,” Alfonso said. “They don’t want to sit here and decorate and take the bride away, they just want to show off and it’s over.”

In addition to the decoration, it will even fill your refrigerator with all your favorite treats.

“We sent them a form and they sent back their grocery list. Basically we order it to be picked up and delivered so that they don’t have to go to the grocery store once while they’re away. in town, ”Alfonso explained.

All of these small business owners are happy that they trusted their instincts to start something on their own, in turn helping you throw a mind blowing party.

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