Tinder has partnered with Airbnb to launch a month-long Pride campaign in Thailand titled “Connect with Pride” to shine a light on Thailand’s LGBTQIA+ community. According to Tinder, Thai Gen Zers are looking more for activity-based first dates. As part of the campaign, three members of Thailand’s LGBTQIA+ community will host unique Airbnb experiences throughout June to celebrate diversity and connect with pride.
Thai Tinder members will see in-app swipe cards on Tinder highlighting “Experiences”, where they can then use the Swipe Right feature to access available “Experiences” and book them directly on Airbnb.
“Tinder X Airbnb Experiences” will include “The Secret to Winning the Director’s Heart” hosted by Thai director Bundit Sintanaparadee, “Birthday Cake Bling with Chef Deaw” hosted by celebrity chef Komsun Wongsa, as well as “Jazz Funk with Sophie” hosted by choreographer and dancer Marguerite Indracusin.
For “The Secret to Winning the Director’s Heart,” Sintanaparadee will share tips on acting auditions, casting sessions, and how to stand out to directors. He added, “I believe everyone should have the same opportunity to achieve their dreams. By collaborating with Tinder and hosting this Airbnb experience, I hope to inspire those who love entertainment and encourage them to be authentic and true to themselves.
As for “Birthday Cake Bling with Chef Deaw,” Wongsa, also known as The Patisserie Princess since her hit on MasterChef Thailand Season 2, will host a baking workshop and share with guests how to make creative birthday cakes. “Careers should not be gender biased. Don’t let others tell you what you should or shouldn’t do – I say whatever it is you, love it, so do it and be true to yourself. By sharing what I love through this collaboration between Tinder and Airbnb, I hope to embolden others to follow their passions,” Wongsa explained.
Meanwhile, as part of “Jazz Funk with Sophie”. Indracusin will introduce guests to Jazz Funk and teach them techniques in a step-by-step workshop. “I am thrilled to be an Airbnb host and share my love of dancing with others. While I hope guests enjoy the experience, I also hope it helps build personal confidence and empower people to believe more in themselves, and maybe even inspire others to share their passions as well,” she said. Through these features and the partnership, the brand seeks to bring into before Thai LGBTQIA+ entrepreneurs.
In addition, Tinder has also installed a seven meter long and over three meter high Pride Wave installation (pictured below) in centralwOrld, Bangkok. According to the brand, the episode is inspired by the 2018 Progress Pride flag, where the colors of the Pride Wave represent an empowering and inclusive society where everyone is included. It was designed in consultation with APCOM, an APAC non-profit organization that campaigns for equality.
“It’s important to raise awareness about equal rights for all and that’s why working with Tinder on this partnership is so meaningful. We’re so proud that the Pride Wave represents the diverse LGBTQIA+ community in Thailand and helps bring people together to celebrate Pride Month 2022,” said Midnight Poonkasetwattana, Executive Director of APCOM, Tinder’s advisory partner for installing the Pride Wave.
The brand also recognizes that young Thai adults are in a range of diverse and fluid relationships. In light of this, Tinder has provided members with 30 different gender identities and nine sexual orientations in the app as it seeks to give them choices. More recently, Pride was added as an interest on Tinder, and members can add it to their profile to join Pride celebrations and show their support for the LGBTQIA+ community.
Meanwhile, Tinder joins several other brands in celebrating the diversity and passion of the LGBTQIA+ community during Pride Month. For example, The LEGO Group celebrates Pride Month with its “AZ of Awesome” campaign, which uses LEGO constructions to celebrate inclusivity and foster self-expression in the LGBTQIA+ community. To help LGBTQIA+ families use play to simulate open conversations about their identity, the AZ alphabet has been developed into creative LEGO creations. In fact, LEGO invited members of the LGBTQIA+ community, including LEGO fans, community members and LEGO employees, to design each letter. According to the brand, the alphabet aims to build understanding and acceptance among the LGBTQIA+ community and the various abbreviations used.
Separately, Singapore’s LGBTQ+ platform Dear Straight People launched its first web drama, Getaway in May this year. Sean Foo, founder of Dear Straight People, said INTERACTIVE-MARKETING in a previous statement that since the platform launched in 2015, he has told many stories from the LGBTQ+ community in the form of articles and documentaries. However, as hard-hitting as they were, they don’t strike a chord in the same way as the drama series Boys Love (BL) – which led to the show’s creation.
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