Twitter buys chat app to boost DMs and community features
Twitter is willing to spend on strengthen direct messaging. CNBC Remarks Twitter has acquired the Sphere chat application for an unspecified amount. Vice President of Engineering Nick Caldwell noted the movement would accelerate development for DMs, communities and creators. There was no specific clue as to what to follow, but Sphere said it was “ending” its application in November. You will then not see a reused Sphere app.
Sphere stands out not only for its functionality (it focuses on “essential” messages and eliminating clutter), but also for the power of the tech industry star surrounding the app. The company is the product of Nick D’Aloisio, a serial entrepreneur who gained attention even as a teenager – he sold Summly to Yahoo (now the parent company of Engadget) when he was 17. His latest company has top investors, including Airbnb and Tinder co-founders. While Sphere isn’t particularly large with just 20 staff headed to Twitter, there were clearly high hopes ahead of the acquisition.
The purchase is appropriate. Twitter has devoted much of its recent energy to DMs and help creators to form communities. Twitter could weave Sphere’s targeted community features into its social network and better compete with Instagram and other rivals who thrive on private messaging and influencers.