Unacademy and MTV launch youth-focused music show Unacademy Unwind

(Eds: Disclaimer: The following press release has been sent to you under an agreement with Business Wire India. PTI assumes no editorial responsibility in this regard.) Bengaluru, Karnataka, India – Business Wire India • Premiering on August 13, the show will air every Friday at 7pm on MTV • ‘Unacademy Unwind’ will feature 10 episodes, in 10 genres, featuring artists such as Lucky Ali, Sonu Nigam, Kailash Kher, Badshah, Darshan Raval, Arjun Kanungo, Benny Dayal, Papon, Armaan Malik, among others. • Initiative to broaden Unacademy’s focus to create new points of contact and strengthen brand resonance with Learners Unacademy, India’s largest learning platform, announced today the launch of “Unacademy Unwind”, a one-of-a-kind music show created in partnership with MTV. Starting August 13, India’s most prolific musicians will gather every Friday at 7:00 p.m. to present moving renditions of the show. “Unacademy Unwind” features legendary artists from 10 musical genres in a special program, spanning 10 episodes. The line-up includes musicians like Lucky Ali, Sonu Nigam, Kailash Kher, Badshah, Darshan Raval, Arjun Kanungo, Benny Dayal, Papon, Armaan Malik-Amaal Mallik, Harshdeep Kaur, Monali Thakur, Rochak Kohli, Ases Kaur, Sneha Khanwalkar , Aastha Gill, Reet Talwar, Lijo and King. The show will consist of recreations and original compositions, designed to meet the musical tastes of a young audience. Speaking about the idea behind ‘Unacademy Unwind’, Sonal Mishra, Associate Vice President – Marketing at Unacademy said, “As a brand that reaches millions of young people, we have always strived to explore new avenues for us. connect with them. The pandemic has been difficult for everyone and our learners have had to face the full brunt of academic disruption and uncertainties. Learners love music and use it as a mechanism to relax. With Unacademy Unwind, we want to harness the rejuvenating powers of music to infuse soothing and magical moments into their lives. Commenting on the show, Anshul Ailawadi, Head of Youth Music and English Entertainment at Viacom18, said: “In these difficult times, there is no better balm for the soul than music. Every performance at this property is an MTV masterpiece in itself. We hope each song becomes a lifelong companion for young South Asians around the world as they navigate the meanders of life. Commenting on the partnership, Mahesh Shetty, Sales Manager at Viacom18, said: “At MTV we have always focused on creating properties that connect with Indian youth and provide a great opportunity for brands to engage with. our large and diverse audience. . We are extremely happy to partner with Unacademy to create this unique musical property that will see the best Indian musicians descend on one platform to create musical magic and what better way for the young people of the country to relax in these stressful times. than soul music. Viewers can watch all episodes and songs on YouTube by following the @UnacademyUnwind channel. Video: Unacademy relaxes with MTV | Airing from August 13 to Friday 7 p.m. About the group Unacademy Unacademy was founded by Gaurav Munjal, Hemesh Singh and Roman Saini in 2015. Launched as a YouTube channel by Gaurav Munjal in 2010, Unacademy is the world’s largest platform for learning in India with a growing network of over 50,000 registered educators and over 62 million learners. With education delivered in 14 Indian languages ​​to learners in 10,000 cities, Unacademy is changing the way India learns. Unacademy Group includes Unacademy, Graphy, Relevel and CodeChef. About MTV MTV, the world’s leading brand for young people, is a dynamic and lively mix of music and pop culture. With a global reach of over half a billion households, MTV is a cultural hotbed for Gen Z, music fans and artists. 50 MN + fans who follow MTV on show pages on social media have also made them one of the top social influencer brands. As a creative powerhouse, MTV’s repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, MTV Unplugged, and Supermodel of the Year that look at innovative formats, as well as some of the cause’s most engaging initiatives like MTV Trash. Talk, Baar Bra Dekho, MTV Woofer etc., which lead young people to positive change. As a universe of young people, MTV Insights Studio also publishes the most in-depth biannual study on the mindset and behavior of Indian youth through the Youth Marketing Forum Report. MTV also has its own branded content arm, called MTV Brand Studio, for advertisers exploring original and original branded content, which in the past has collaborated with brands like HP, Airbnb, Nescafe, LinkedIn and many more. ‘others. The chain boasts of some innovative properties such as MTV BCL, MTV BRAVE 20 and MTV India Music Summit under prestigious content partnerships. MTV’s consumer products are available in more than 35 unique categories through strategic brand licensing agreements. The latest addition to the ecosystem is the licensing of the Roadies franchise in Café Roadies in Noida and Club Roadies in Jaipur. For more information on MTV in India, visit https://www.mtvindia.com/ About Viacom18 Viacom18 Media Pvt. Ltd. is one of the fastest growing entertainment networks in India and an iconic brand house that delivers cross-platform, multigenerational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching people’s lives through its properties on air, online, on the ground, in store and in the cinema. . To view the image, click on the link below: Unacademy Unwind With MTV | Broadcast from August 13, Friday 7:00 p.m. PWR PWR


Warning :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI


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