Victoria’s Secret says goodbye to the angels, hires Megan Rapinoe and Priyanka Chopra as ambassadors
(NewsNation Now) – The angels of Victoria’s Secret are gone.
The lingerie brand has launched a new VS Collective initiative with ambassadors including professional footballer Megan Rapione and Indian actress Priyanka Chopra amid criticism of the lack of diversity. The Seven Notable Women are best known for their non-modeling achievements.
“We are proud to bring together an unprecedented group of pioneering partners who share a common goal to drive positive change,” the brand said in a statement. “These amazing partners, with their unique backgrounds, interests and passions, will work with us to create groundbreaking product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to them. women.”
The struggling brand had also faced backlash against unrealistic body standards for women.
Victoria’s Secret Angels had been synonymous with the brand since a rebranding in 1982. The lingerie brand previously hosted the Victoria’s Secret televised fashion show every year since 1995, but the event was canceled in 2019. The fashion show included some of the best models in the world, including Tyra Banks. , Adriana Lima and Gisèle Bündchen.
CEO Martin Waters called angels no longer “culturally relevant” in an interview with The New York Times this week.
The new ambassadors are expected to create new content around the empowerment of women.
“I am honored to join this incredible group of women to lead change within the Victoria’s Secret brand and beyond,” Rapinoe said in a statement. “Quite often I have felt on the outside looking for brands in the beauty and fashion industry, and I am thrilled to create a space that sees the true spectrum of ALL women.”
The other founding ambassadors are: model Adut Akech, journalist Amanada De Cadenet, world freeski champion Eileen Gu, Rapinoe, body lawyer and model Paloma Elsesser, activist and model Chopra and Valentina Sampaio.
Waters told The Times the rebranding was long overdue, saying that “in the good old days, the Victoria brand only had one goal, which was called ‘sexy.’