W + K Creative Director Azsa West Joins The Buffalo Roam Director’s List
Production company Where The Buffalo Roam (WTBR) signed director Azsa West who has worked for clients such as Nike, Shiseido, and Beautiful People, among others. At WTBR, she has already directed several shorts for Nike as part of the brand’s “Hands On” and “Proof of Concept” series.
In addition to directing, West is an award-winning Creative Director at Wieden + Kennedy in Portland, Ore., A role she continues to hold. Over the course of a decade, she led the establishment of four global Wieden + Kennedy offices, as well as a brief detour to Hollywood as an Entertainment Marketing Officer at CAA. She has worked on projects for brands such as Instagram, Coca-Cola, Google, Disney, Target, LAIKA Studios and Airbnb.
Hailing from a small surf town in California, West has always been destined for a path of creativity, inspired by his painter mother and skateboarder father. She studied photography and illustration at California College of Arts before moving on to W + K 12, the Wieden + Kennedy experimental school, with an emphasis on filmmaking, ideation, artistic direction and l ‘writing. A full-fledged artist, West’s drawings were published in a book called “Nature Study on Lonesome Island”. She has also exhibited works in galleries and venues in Paris, Tokyo, Los Angeles, Portland, New York, Rio de Janeiro and Sydney.
That she leads the creative on entertainment marketing for the animated stop-motion horror feature Coraline or by co-creating an NBA All-Star documentary Carmelo Anthony, West brings her artistic and rambling DIY aesthetic with it. She is currently working on a screenplay for an episodic series about her mother, as well as another short for the Nike “Hands On” campaign. As an identified queer person of color, West strives to create films with a spirit of authenticity and experimentation.
“We love Azsa’s sensitivity, heart and dedication to her work,” said Tim Pries, co-founder / executive producer of WTBR.
“The Where the Buffalo Roam team has created a truly welcoming space where people can introduce themselves and be the most authentic themselves – something that is very important to me,” West adds. “This type of environment is crucial to creating a great job, so I’m delighted to be their new friend.”
West concluded, “I’ve always been interested in how visual expression can elevate your message. Creating work for underrepresented communities is especially exciting for me. It’s an opportunity to bring my point of view into this space; one that is very personal to me.