No, 1031 Second St. in downtown Hudson, Wisconsin is not owned by Bauhaus leader Daniel Ash. For now, the house known as the Gothic Castle is owned by larger-than-life beauty, real estate and social media mogul Brooke Fleetwood.
Until recently, Fleetwood had a constellation of short-term rentals around the St. Croix River Valley: pink castlethe gothic castleand the Afton Farm, even though it just unloaded the latter domain. His regulatory battles with the city and county have been well documented.
“I wanted a darker, sexier, deeper feel to the Gothic castle – not too creepy, but not too girly,” Fleetwood says of the property that’s about to hit the market for 1.1. million bucks. “I designed everything: the furniture, the wallpaper, everything. It rents as much as the pink castle.
Built in 1900, the Victorian must-have boasts seven bedrooms and four bathrooms across 5,611 square feet of living (dead?) space. There’s a movie cave, swimming pool, hot tub, and, of course, the singular decor choices that include black and blood-red paint jobs, skeletons, crucifixes, and stuffed beasts. “Current use is UNDER Airbnb LICENSE,” the list notes from Jennifer Martin of Edina Realty with a conscious accent. Fleetwood acquired the property for $614,000 in 2020, according to county records.
The Pink Castle has become a destination for bachelorette parties, says Fleetwood, while, organically, the Gothic Castle has become a hub for bachelor parties.
“Guys love the Goth House,” she says. “It’s in the city centre, walking distance to the bars. Go swimming, hot tub, have fun with your friends.
Fleetwood, which owns nearby BB Makeup Aesthetics & Cosmetics, is not getting out of the lucrative STR game. In fact, she recently launched a Pink Castle satellite in her hometown of Seymour, Indiana. But she’s curious to see if she can topple the darkest pillar of her investment portfolio.
“I was like, ‘OK, let’s see if we can sell the Gothic castle as a business, because it’s booming. I don’t need to sell it, but we’ll just see if it turns out. sells and someone else can have fun doing it,” she says, adding that she never sell his signature Pink Castle. “But the Gothic castle? If I can double my money, why not? It’s a business decision, I’m a businesswoman.
True to businesswoman fashion, Fleetwood notes, “If the buyer wants the furniture and reservations for the business, that’s extra.” (We didn’t ask if the silver stripper pole, which is bolted to the outside of one of the bedrooms, is included.)
Let’s take a photo tour of the Gothic castle, courtesy of Edina Realty:
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