What a stay at the New Florida RV Resort in Margaritaville is like

The brand inspired by the simple words of Jimmy Buffett now has a portfolio that includes nearly every aspect of the hospitality industry, from resorts to cruise lines to retirement communities.

Margaritaville Resort Times Square.

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John Cohlan, CEO of Margaritaville Holdings, said the company could be the “fastest growing hotel brand” in the United States.

A bar under a wooden and thatched roof.


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Source: Initiated

The hotel empire currently has three RV resorts: one in Tennessee, Georgia and Florida.

A Camp Margaritaville sign indicating the locations.


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The first resort in Lake Lanier, Georgia opened in the spring of 2019.

Motorhomes parked in an RV park among palm trees.


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Soon after, the United States experienced a road travel boom induced by the COVID-19 pandemic.

Motorhomes parked in an RV park among palm trees.


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Since then, Camp Margaritaville has seen stronger “out of the ordinary” receptions and reviews than the company originally anticipated, Jim Wiseman, the president of development at Camp Margaritaville, told Insider in 2021…

A line of cabanas on a blue sunny day.


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… “that is why [Margaritaville] trying to get into the business so fast.”

Sets of deck chairs around a swimming pool.


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In January, it launched its third location in Auburndale, Florida, about an hour southwest of Orlando.

Two huts with palm trees.


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The recent opening is just one of five locations Margaritaville plans to launch this year, as it aims to open 30 to 50 additional RV parks over the next five years.

A pier leading to the lake.


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Source: Initiated

But the hotel business isn’t in the business of building new RV resorts.

A small food trailer next to a building.


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Instead, it’s updating existing VR camps to fit its own brand and recognizable programs.

Palm trees among a Margaritaville sign.


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Before the 66-acre Camp Margaritaville RV Resort and Cabana Cabins Auburndale became a hub for Margaritaville and RV enthusiasts, the site was known as the Cabana Club.

Camp Margaritaville logo next to a sign that reads "Guest Se"


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Conveniently for Margaritaville, the Cabana Club already had plenty of amenities like a large pool, tropical bar, mini-golf course and famous waterslide, according to the site’s YouTube video tours.

Beach chairs next to a swimming pool.


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Source: Youtube

When Margaritaville stepped in, the most obvious aesthetic change was to the branding, which was all replaced with the bright, kitschy Margaritaville logos.

A fitness area with treadmill, TV, sign indicating "Improves physical fitness"


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Camp Margaritaville RV Resort and Cabana Cabins Auburndale has 183 RV sites, including 11 “Super Premium” RV suites, all of which bask in direct Florida sunshine.

A motorhome park with empty pitches.


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The base RV site accommodates all vehicle sizes and includes a grill, hookups and a picnic table…

Motorhomes parked in an RV park on a sunny blue day.


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…while premium sites have all of the above plus a “tiki hut”, outdoor TV, lounge chairs and a hammock.

Two motorhomes parked in a motorhome with palm trees, thatched roofs.


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But if you didn’t come with or in an RV, you can still stay in one of the 60 cabins with kitchen, living room…

A full kitchen with counter, stove, microwave, oven, sink and cabinets.


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… bedroom and bathroom.

A bed with a flower pattern on the cover.  There is a picture on the wall.


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These tiny homes sleep up to six people and have the luxury of air conditioning, TVs and a connected back patio. Think of it as an Airbnb on an RV resort.

The cabana's patio with a blue lounge chair.


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A night at basic RV sites is around $70-$200…

Motorhomes parked in an RV park.


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…while cabins and premium RV sites start at nearly $200 a night.

A row of shacks with palm trees in between.


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This price includes WiFi for telecommuters who need to work while lounging by one of the two pools…

Sets of deckchairs around a swimming pool with water slide.


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… as well as access to all on-site amenities.

Shaded lounges with thatched umbrellas.


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These include the gym, laundry, public baths and all on-site leisure activities.

A bath and laundry building.


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Believe me, there are a lot. It’s hard to get bored at Camp Margaritaville Auburndale.

The registration building at Camp Margaritaville.


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There are several lounge chairs for lounging in the sun. But if you’re looking for more active pursuits, the site is full of hidden gems that can soothe picky eaters.

Lounge chairs surrounding a fire pit in front of a roof with a thatched pattern.


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The site is so large that guests can rent golf carts to get around.

A cabana with a golf cart.  Both next to a car.


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The main activity area located just at the entrance to the park contains most of the site’s leisure facilities.

Palm trees around a lawn, deck chairs.


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But you may need your golf cart to access the basketball court and second pool, which are separate from this main recreation area.

A swimming pool in front of lounge chairs on a bright blue day.


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