What it really takes to start a business with a friend

Sally says:

“I met Carol at the Pannier Market in Tavistock, who was cooking for the Country Markets cooperative. Sometimes in life you meet people you click with from day one. Carol called me one day with the brilliant idea of ​​taking flapjacks to culinary shows. It felt like the flapjack had been brutalized by mass production.

“We wanted to reclaim the flapjack, restore it to its luxury status and make it as delicious as we remembered it as kids. I come from a sales background and love baking, while Carol has office skills, administration and marketing, and is best with Usually we go to all food shows, like the Badminton Horse Trials, to sell face to face.

When they were canceled last year, we developed a new website to strengthen our online presence. My advice to anyone would be to give it a try.

“Doing it on your own is a difficult task, but with a co-founder you have support. It’s nice to have our own business and it’s an extension of our identities. I am a grandmother of two and both my son and my son-in-law are involved in the business so personal and social life overlap.

However, when we’re together in an office five days a week, we don’t always want to see each other on the weekends. A working relationship is not always perfect. There are times when we are cranky with each other, but we always sit down and talk about it. “

Carole says:

“I moved from Surrey to Devon on my own to semi-retire 12 years ago, and had planned to run an Airbnb. I joined Country Markets to meet people and I met Sally. Everyone was making brownies and cupcakes in the markets, but no one was doing it. make flapjacks, which have a longer shelf life.

“Oats are considered a cheap food, but they taste so good with butter and sugar, and should be celebrated. So I once said to Sal, do you want to make flapjacks? And that was it. I’m shy, while Sally is good at selling.

But I have a lot of crazy ideas, and Sally is holding me back. Our outlook on life is similar, but I don’t have kids or grandchildren and I’m so wrapped up in business that I sometimes forget that Sally has a life outside of it.

“We’re living proof that it’s not too late to start a new business in your 40s or 50s. In some ways the older you are the better because you have life experience and more confidence. Our online activity has grown ten times over the past year. I love the challenge of making decisions and the thrill of our rate of growth.

In the first four years, we doubled our turnover every year. I have no plans to retire and would like to franchise Flapjackery. I was ambitious from the start – once our market research was completed I booked to go straight to the Good Food Show. It paid off.

To learn more, visit: flapjackery.co.uk

Jonny Sitton, 34, and Daniel Price, 34

“We both believe that there is no word that cannot”

While studying at Leeds Beckett University in 2008, childhood friends Jonny and Daniel struggled to find a gift for a friend’s newborn baby and realized there was a gap in the personalized baby gifts and baby clothing market with next day delivery. Today, they have 120 employees and, in particular, Prince George wore his robe to meet Barack Obama.

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