Benihana arrives in Mid-Michigan, with plans to open two new restaurants in the Tri-Cities.
The Japanese chain of teppanyaki and sushi restaurants currently operates three stores, all located in the Detroit metro area. Benihana is currently in Troy, Farmington Hills and Dearborn. The expansion will bring Benihana a bit further north, as they plan to open restaurants in Midland and Saginaw.
Benihana will take over the current Genji restaurants, one on S. Saginaw Road in Midland and the location on Bay Road in Saginaw. According to Michigan Bannerthe Midland location will be over 6,800 square feet with 12 Teppanyaki tables and the Saginaw location will be over 9,100 square feet, with 16 Teppanyaki tables.
According to QuoteBenihana has a brand recognition score of nearly 90% nationwide and serves approximately 15 million customers annually across its 103 locations.
Tom Baldwin is the CEO and Chairman of Benihana. He says the Midland/Saginaw expansion is part of a growth plan that also includes Texas, California and Florida.
“We strive to create great memories for our customers and are excited to continue executing our growth plan with the addition of these six new restaurants this fall/winter,” Baudouin said. “All six markets are doing very well for our current restaurants in Houston, South Florida, Detroit Metro and Southern California. We are still working on new locations for our Benihana and RA Sushi brands across the United States. These are exciting times for our company as we aggressively pursue many new opportunities for growth. »
Michigan’s new restaurants are expected to open this fall.
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