TBWAChiatDay Los Angeles has promoted Bruno Regalo from Creative DirectorHead of Art and Design to Director of Design. Regalo will be responsible for leading agency design across its entire client list, which includes BEHR Paint, DirectTV, Gatorade, Jack in the Box, Palo Alto Networks and Quickbooks. He will lead the agency’s design practice, called DxD (Design by Disruption).
Design has long been a hallmark of TBWA, which has an iconic heritage of design-driven work for brands like Apple, Airbnb, adidas and many more. Regalo will take the West Coast agency into its next chapter, expanding its roster of design clients and serving as the design center of excellence for the TBWA collective in the Americas, working with clients in Los Angeles as well as brands and agencies across the region. Regalo will also play an important leadership role in directing the design discipline within TBWAWorldwide.
With this promotion, Regalo joins the agency’s extended leadership team and will report to Creative Director Renato Fernandez. He will work closely with TBWAWorldwide’s Director of Creative Experience, Ben Williams, for global design projects and will also become a member of TBWA’s Global Creative Core.
For Regalo, elevation is the culmination of over 16 years of experience working in global markets. Regalo has a proven track record of bridging design, storytelling and experiences, enabling it to find and shape the soul of a brand, spanning the entire communications ecosystem. He has notably spearheaded the design of globally award-winning works, including The Recording Academy’s “Behind the Record” and BEHR’s “Music in Color” with Katy Perry, campaigns that have changed people’s behaviors. consumers and industry due to disruptive design and experience. .
Fernandez said: “Bruno’s passion for craftsmanship is contagious. It transforms our relationship with our customers by releasing the visual soul of each of them. Bruno shaped DxD to be more than a department. It is a business unit, capable of delivering end-to-end orchestration and innovation at the speed of culture. There is no one better qualified to help us build and evolve our design offering as we continue to deliver disruptive brand experiences to our customers.
With a mantra still in beta, TBWA continues to invest in its design offerings. By doubling down on its creative capabilities, Regalo, alongside TBWA’s network of specialists, will usher in a new era of creativity leveraging their expertise in Web 3.0, NFTs, 3D, Animation, Branding , design systems, etc.
Erin Riley, CEO of TBWAChiatDay Los Angeles, said, “Bruno’s appointment as Chief Design Officer is a testament to his visionary leadership, respect for craftsmanship and unparalleled work ethic. Bruno has built a world-class multi-dimensional design. offering experience with a pioneering model that leverages talent based in Los Angeles and Brazil. Bruno’s fingerprints are on virtually every element of the agency’s work, and his team has played a central role in our greatest business wins. Its innovative design model enables Chiat to deliver premium services to end design with unprecedented depth, speed and value. In a short time, he expanded our capabilities, increased our income, and enriched our culture as a living embodiment of our pirate values.
“With design being such a critical part of a client’s overall brand experience, having a strong practice at the center has never been more essential,” added Williams. “Bruno is an incredible talent and creative leader. I’m thrilled to partner with him as we lead the next chapter of design within the collective.
Regalo said, “Synonymous with exceptional design, TBWA has helped clients use design to disrupt the status quo. I look forward to helping lead the collective and helping unleash the visual soul of brands through a complete end-to-end design experience.”
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