NEW YORK–(BUSINESS WIRE)–amplifiedthe leading unified customer experience platform, today announced a new growth capital investment led by Sixth Street Growthwith the participation of LionTree Business Bank at a valuation of over $1 billion.
Backed by Audax Private Equity (“Audax”), customer experience (“CX”) leader Emplifi provides brands with an end-to-end platform for social marketing, social commerce and social care. Emplifi brings together over 20 years of experience, global operations and a customer base of 7,000 leading global brands, including Delta Air Lines, Ford Motor Company and McDonald’s. Emplifi gives organizations the tools they need to connect social media marketing, customer service and social commerce to close critical customer experience gaps that have arisen over the past two years.
Emplifi CEO Mark Zablan believes Sixth Street’s investment will help the company accelerate product innovation and growth in existing and new markets. “At Sixth Street, we have found a patient, long-term investor with a strong track record in customer experience. Their spirit of partnership will add great strategic value to Emplifi,” Zablan said.
“Emplifi is seizing an industry opportunity that is fueled by major shifts in consumer behaviors as customers turn to more social and digital ways to connect, communicate and transact,” said Iveshu Bhatia, CEO of Audax.
“With Sixth Street, we look forward to continuing our partnership with Emplifi as it enters this exciting new stage of growth,” said Tripp Ateyeh, Vice President of Audax.
Bo Stanley, Partner and Co-Head of Sixth Street Growth, highlighted the confidence in Emplifi’s management team and its ability to accelerate growth in the customer experience space. “Emplifi’s leadership understands the full breadth of the customer experience, including discovering new products, researching purchases, sharing their experiences, and requesting service and support,” Stanley said. . “Emplifi’s comprehensive CX platform helps brands delight consumers at every touchpoint of the customer journey.”
Audax remains the majority investor in the company. Mr. Stanley and Ben Johnston, managing director of Sixth Street Growth, will join the board of directors of Emplifi as part of the Sixth Street investment.
LionTree Advisors acted as exclusive financial advisor and Ropes & Gray acted as legal advisor to Emplifi. Cleary Gottlieb Steen & Hamilton acted as legal advisers to Sixth Street.
About Audax Private Equity
Audax Group is a leading alternative investment manager with offices in Boston, New York and San Francisco. Since its inception in 1999, the firm has raised more than $30 billion in capital across its private equity and private debt businesses. Audax Private Equity has invested over $9 billion in 150 platforms and over 1,050 complementary companies, and is currently investing in its sixth $3.5 billion private equity fund. Through its disciplined Buy & Build approach, Audax seeks to help platform companies achieve add-on acquisitions that fuel revenue growth, optimize operations and significantly increase equity value. With more than 300 employees and more than 100 investment professionals, the firm is a premier capital partner for North American middle market companies. For more information, visit the Audax Private Equity website www.audaxprivateequity.com Where follow us on LinkedIn.
About Sixth Street
Sixth Street is a leading global investment firm with over $60 billion in assets under management and committed capital. Sixth Street Growth is the company’s dedicated platform for making private investments in growing businesses. The Sixth Street Growth team partners with businesses and management teams to provide tailored capital solutions to accelerate organic and inorganic growth. Sixth Street has invested more than $5 billion in more than 40 companies as part of its growth investing strategy since its inception. Some Sixth Street Growth investments include Airbnb, AvidXchange, Bloomreach, Datavant, Gainsight, MDLIVE, Spotify and Sprinklr. For more information, visit www.sixthstreetgrowth.com or follow Sixth Street on LinkedIn.
About Empifi
Emplifi is the unified leader Customer experience platform which brings together marketing, commerce and care to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, trust Emplifi to deliver exceptional customer experiences at every touchpoint. For more information, visit www.emplifi.io.
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