Global Online Accommodation Booking Market Analysis Report 2022 with Top 5 Players

By Judy J. Beasley Last updated Dec 17, 2022

DUBLIN, November 18, 2022 /PRNewswire/ — The “Global Online Accommodation Booking Market 2022” report has been added to from ResearchAndMarkets.com offer.

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Booking.com, Airbnb.com and Expedia.com dominate the global online accommodation booking market.

In 2021, the global online accommodation booking market is recovering globally, and while it has improved, it is yet to reach pre-pandemic levels.

Nevertheless, consumers are hungry for travel and certain players dominate the market. From June 2022Booking.com, Airbnb.com, Expedia.com, Hotels.com and Agoda.com were the top 5 hotel accommodation and reservation websites in the world, as revealed by the publication.

In the US, Airbnb led with its online booking app market share, followed by Booking.com, in 2021. The top 3 accommodation websites in Canadaof the June 2022, were Expedia.ca, Booking.com and Airbnb.ca. Additionally, Booking.com was a leader in Asia Pacific, Europeand the Middle Eastranking among the top 3 hotel booking channels and websites in several countries in the region, respectively.

Booking accommodation through the website is gaining popularity

According to a survey cited in the report, nearly half of respondents preferred to book their travel needs, including hotels, flights, car rental and extras, through a single website as of 2022.

Additionally, in the United States, more than half of respondents made accommodation reservations through hotel websites, and in Franceholiday residences were preferably booked via websites in 2021. When asked how the French respondents had booked their last holiday accommodation, more than half replied that they had made their reservation via a website from a computer or tablet.

Questions covered in the report:

How many online booking app users were there globally in 2021?
Which OTA applications were the most downloaded worldwide in the first half of 2022?
Which hotel booking channels have generated the highest hotel revenue in countries around the world?
What are the top 5 accommodation and hotel websites in the regions of the world?
What is the Gross Market Value of the Online Hosting Market in China estimated in 2022?

Main topics covered:

1. Management Summary

2. Global developments

Overview and trends of the online accommodation booking market, August 2022
Revenue from hotel and resort bookings, USD trillion, 2017-2022f
Online booking app users, in billions, 2017-2021
Breakdown of Vacation Rental Bookings by OTA and Direct Booking, in %, 2021 & 2022f
Internet Traffic Source Breakdown in Travel & Hospitality vs. All Industries, by Devices, in %, 2021
Share of respondents who prefer to book their travel needs through a single website, in %, 2022
Top 5 accommodation and hotel websites, by website ranking, incl. Category, Website Visits, Millions, Average Visit Duration, Minutes, Bounce Rate, %, and Top 5 Countries by Visit Share, %, June 2022
Market share of online travel agency booking applications, in %, 2021
Top 10 most downloaded OTA apps, H1 2022

3. North America

3.1. UNITED STATES

Breakdown of online hotel bookings by direct bookings and OTA, in %, 2021 & 2023f
Breakdown of gross online travel bookings by segment, incl. Hotel, in %, 2021e
Share of people planning to purchase travel products (including accommodation), % of population, September 2021 versus September 2020
Channels used to make accommodation reservations, % of respondents, 2021
Market share of online booking applications, in %, 2021
Online booking apps, by downloads, in millions, 2019-2021
Top 10 most downloaded OTA apps, H1 2022
Top 5 accommodation and hotel websites, by total number of website visits, in millions, the United States Share of total visits, in %, the United States Number of visits, in millions, June 2022
Top 5 accommodation and hotel websites, by total number of website visits, in millions, from Canada Share of total visits, in %, from Canada Number of visits, in millions, June 2022

3.2. Canada

Top 5 accommodation and hotel websites, by total number of website visits, in millions, from Canada Share of total visits, in %, from Canada Number of visits, in millions, June 2022

4. Asia Pacific

4.1. Regional

4.2. China

Gross Commodity Value of Online Accommodation, Billion CNY, % Annual Change, 2019-2022f

4.3. Japan

Top 5 accommodation and hotel websites, by total number of website visits, in millions, from Japan Share of total visits, in %, from Japan Number of visits, in millions, June 2022

4.4. Australia

Top 10 hotel booking channels, incl. “OTA” and “Direct Booking”, 2021
Top 5 accommodation and hotel websites, by total number of website visits, in millions, australia Share of total visits, in %, australia Number of visits, in millions, June 2022

4.5. India

Top 10 online booking channels via STAAH Channel Manager, by ranking based on confirmed nights booked, 2020 and 2021

4.6. New Zealand

Top 10 Online Booking Channels via STAAH Channel Manager, by Ranking Based on Confirmed Nights Booked, 2020 and Top 5 Accommodation and Hotel Websites, by Total Website Visits, in Millions, from new zealand Share of total visits, in %, from new zealand Number of visits, in millions, June 2022 2021

4.7. Thailand

4.8. Singapore

Top 10 online booking channels via STAAH Channel Manager, by ranking based on confirmed nights booked, 2020 and 2021

4.9. Indonesia

4.10. Malaysia

Top 10 online booking channels via STAAH Channel Manager, by ranking based on confirmed nights booked, 2020 and 2021

4.11. Philippines

5. Europe

5.1. Regional

Number of travelers in short-term accommodation booked through online platforms, in millions, 2019-2021
Top 5 hotel accommodation and booking sites, by EU-5 country, June 2022

5.2. UK

Travel website reach, by category, %, and top player in each category, Q1 2022
Number of visits to travel websites, by category, in thousands and % change, January 2022 & April 2022
Top 10 online booking channels via STAAH Channel Manager, by ranking based on confirmed nights booked, 2020 and 2021

5.3. Germany

Travel information searched online, by category, in millions of trips, 2020 and 2021
Top 10 hotel booking channels, incl. OTA and direct booking, 2021

5.4. France

Breakdown of preferred booking channels, by category, in % of travellers, 2021
Breakdown of preferred booking channels used when booking holiday accommodation, as % of travelers

5.5. Spain

5.6. Italy

5.7. Netherlands

5.8. Swiss

Top 5 accommodation and hotel websites, by total number of website visits, in millions, Switzerland Share of total visits, in %, Switzerland Number of visits, in millions, June 2022

5.9. Russia

Top 5 accommodation and hotel websites, by total number of website visits, in millions, Russia Share of total visits, in %, Russia Number of visits, in millions, June 2022

5.10. Turkey

Top 5 accommodation and hotel websites, by total number of website visits, in millions, Turkey Share of total visits, in %, Turkey Number of visits, in millions, June 2022

5.11. Poland

Top 5 accommodation and hotel websites, by total number of website visits, in millions, Turkey Share of total visits, in %, Turkey Number of visits, in millions, June 2022

6. Latin America

6.1. Brazil

6.2. Argentina

Top 5 accommodation and hotel websites, by total number of website visits, in millions, argentina Share of total visits, in %, argentina Number of visits, in millions, July 2022

6.3. Mexico

seven. Middle East and Africa

7.1. Regional

7.2. United Arab Emirates

Breakdown of channels used to make hotel reservations, in %, 2021
Top 5 Accommodation & Hotel Websites, by Total Website Visits, Millions, UAE Share of Total Visits, %, UAE Visits, Millions, June 2022

7.3. South Africa

Companies cited