Global Online Travel, Accommodation Booking and Airline Booking Market Analysis Report 2022: OTAs Offer Strong Growth Opportunities

DUBLIN, December 12, 2022 /PRNewswire/ — The “Global Online Travel, Accommodation Booking and Airline Booking Market 2022” report has been added to from offer.


The shift from traditional flight booking channels to more modern booking channels is giving rise to digital platforms, with OTAs seeing strong growth opportunities

The global travel market is recovering from the negative effects of the pandemic, according to recent data cited in the report. This gives growth momentum to the online travel booking channel, which is poised to grow significantly in 2022 compared to last year.

For example, the UNITED STATES will see double-digit growth in gross airline bookings from online channels after 2022. Asia Pacific Also in the market, the use of online platforms for booking travel-related services is expected to increase in the coming years, with a double-digit CAGR expected for countries including Indonesia, Singapore and Thailandas mentioned in the last report.

In addition, airline websites, apps and OTAs are increasingly being used by travelers to purchase airline tickets, with more than a third of travelers valuing the speed of apps when shopping. of the booking process.

Additionally, more than three-quarters of travel app users consider the features on offer, such as checking trip status, to be useful for their trips. Even though mobile travel bookings and the use of travel apps are increasing, desktop is still used by more than half of people booking travel globally, the report reveals.

Booking accommodation through the website is gaining popularity

According to a survey cited in the report, nearly half of respondents preferred to book their travel needs, including hotels, flights, car rental and extras, through a single website as of 2022.

Additionally, in the United States, more than half of respondents made accommodation reservations through hotel websites, and in Franceholiday residences were preferably booked via websites in 2021. Asked how the French respondents had booked their last holiday accommodation, more than half replied that they had made their reservation via the website from a computer or a Tablet.

Questions covered:

  • What are the emerging trends affecting the online travel market?

  • What is the expected growth of online travel bookings in Europe until 2025?

  • What are the top online travel websites and apps in the world?

  • How many online booking app users were there in 2021?

  • Which OTA applications were the most downloaded worldwide in the first half of 2022?

  • How has the pandemic changed the online flight booking market in 2020 and 2021?

  • What are the favorite channels for travelers around the world to search and buy plane tickets?

Main topics covered:

1. Management Summary

2. Global developments

  • Overview and trends of the travel market, July 2022

  • International departures, % of 2019 levels, 2022e-2025f

  • Online travel agency gross bookings, USD billion, 2018-2020 and 2025f

  • Share of respondents who prefer to book their travel needs through a single website, in %, 2022

  • Internet Traffic Source Breakdown in Travel & Hospitality vs. All Industries, by Devices, in %, 2021

  • Breakdown of online, desktop and mobile travel sales, in %, 2020 and 2021

  • Cart abandonment rate in online journeys to overall e-commerce, in %, 2021

  • Reasons consumers abandon their cart when booking travel, % of consumers who abandoned their cart, 2021

  • Online, desktop and mobile travel cart abandonment rate, %, 2021

  • Cart abandonment rate in the “Airlines” category against selected industries, in %, 2021

  • Cart abandonment rate for online travel websites, incl. “Airline”, in % of users of online travel sites, 2021

  • Top 5 Travel Websites Revenue, USD Billion, 2021

  • Top 10 most downloaded online travel agency apps, by downloads, in millions, 2021

  • Online booking app users, in billions, 2017-2021

  • Revenue from hotel and resort bookings, USD trillion, 2017-2022f

  • Breakdown of Vacation Rental Bookings by OTA and Direct Booking, in %, 2021 & 2022f

  • Top 5 accommodation and hotel websites, by website ranking, incl. Category, Website Visits, Millions, Average Duration of Visits, Minutes, Bounce Rate, %, and Top 5 Countries by Visit Share, %, June 2022

  • Market share of online travel agency booking applications, in %, 2021

  • Online air travel revenue, USD billion, 2020 and 2021

  • Breakdown of air travel bookings by aircraft, in %, 2021

  • Share of families who find comparison offers difficult and time-consuming when researching and booking flights, in %, 2021

  • Share of families who do not enjoy booking trips (including flights), in %, 2021

  • Top 20 Air Travel Websites, by Website Ranking, incl. Website visits, in millions, average visit duration, in minutes, bounce rate, in %, and Top 5 countries by visit share, in %, June 2022

3. North America


4. Asia Pacific

4.1. Regional

  • Top 10 hotel booking channels, incl. “OTA” and “Direct Booking”, 2021

  • Gross online travel bookings, USD billion, 2019 and 2024f

4.2. China

4.3. Japan

4.4. India

4.5. Australia

4.6. Indonesia

4.7. Thailand

4.8. Singapore

4.9. Malaysia

4.10. Vietnam

4.11. Philippines

5. Europe

5.1. Regional

  • Online share of total travel bookings, %, 2021 and 2025f

  • Number of customers in short-term accommodation booked through online platforms, in millions, 2019-2021

  • Top 5 hotel accommodation and booking sites, by EU-5 country, June 2022

5.2. UK

5.3. Germany

5.4. France

5.5. Italy

5.6. Spain

5.7. Netherlands

5.8. Russia

5.9. Poland

6. Latin America

6.1. Regional

6.2. Brazil

6.3. Mexico

6.4. Argentina

seven. Middle East & Africa

7.1. Regional

7.2. United Arab Emirates

7.3. Saudi Arabia

7.4. South Africa

Companies cited



  • agoda

  • Airbnb

  • Air Canada

  • Air France


  • American airlines


  • British Airways

  • ctrip

  • Delta

  • Easyjet

  • Emirates

  • Expedia


  • go.mmt

  • Hopper






  • Lufthansa

  • Meituan


  • Premier Inns

  • qatarairways

  • Ryanair


  • Skyscanner


  • Tongcheng

  • Travel

  • Voyageoka


  • TripAdvisor

  • Trivago

  • Turkish Airlines


For more information on this report, visit

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

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