Goldcast Raises $10M in Seed Funding Led by Unusual and HubSpot Ventures to Help B2B Marketers Host Engaging Events and Generate Revenue

BOSTON, February 17, 2022 /PRNewswire/ — Goldcastthe purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, today announced the close of a $10 million seed funding round led by Unusual Ventures with participation from Hubspot Ventures, Afore Capital, Underscore VC and angels including Scott Belsky (CPO, Adobe), Manik Gupta (Corporate Vice President, Microsoft), Chandar Pattabhiram (CMO, Coupa), Elissa Fink (former CMO, Tableau), Elias Torres (Co-founder, Drift), Sangram Vajre (Co-founder, Terminus), Kris Rudeegraap (Co-founder, Sendoso), Guillaume “𝑮” Cabane (GP, Hypergrowth Partners), Lenny Rashitsky (ex-Product Manager, Airbnb). Sandhya Hegde of Unusual Ventures will join the board. This new capital injection will be used to further develop the product offering and expand Goldcast’s already rapidly growing customer base.

B2B tech companies spend on average 25 to 40 percent of their budgets on marketing events each year to achieve their pipeline goals. The number of virtual events increased by at least 1,000 percent due to the pandemic and 75% of marketers believe hybrid events will be the way to go. However, 85 percent of strategic marketers believe it is possible to improve the way events are leveraged. This is primarily due to events being a “black box” in terms of revenue impact. Legacy event platforms fail to explore the deep account-based insights that help growth-focused teams optimize and measure the ROI of their events, forcing companies to leave money on Table.

Goldcast is building a platform for B2B marketers, primarily event and demand generation teams who use events as an important go-to-market channel to achieve their pipeline goals. The company took inspiration from Netflix to deliver a user experience that has high production values ​​and puts the brand in the spotlight. Marketers can use Goldcast to host a range of events from small monthly webinars to large-scale user conferences in virtual and hybrid formats. In addition to the exceptional attendee experience, Goldcast delivers powerful, actionable account-based insights that sales teams can use for their post-event follow-ups for better MQL to SQL conversions.

Goldcast solves everything a B2B marketer needs, from creating an experience as engaging as a TV show, to integrating with marketing automation and existing CRMs to track all attendee activity and monitor the contribution of events to the pipeline. The business has grown 10x in the past year and hundreds of marketing teams from fast-growing companies like Drift, Salesloft, and Attentive and public companies like Weave, Toast, Avalara, and Microsoft GitHub are using Goldcast to host engaging events and create qualified opportunities for their sales teams.

“Event marketing has evolved tremendously over the past decade. It used to be about brand visibility and top-of-funnel leads, but now it’s a way for leads to engage personally. with the brand and the product, helping to close the deal in their minds long before a contract is signed.In an age when we are all starving for human connections, event and field marketers are more than ever under pressure to be better, stronger and more consistent for their clients. Palash Soni, CEO and co-founder of Goldcast. “The problem is that events traditionally lacked clear key performance indicators, and it was essentially impossible to track their effectiveness and answer many CEOs’ million-dollar question: ‘what is the impact of related spend? at events?” We were extremely excited when events started to have a digital component because of the information and analysis that can be collected easily – data that did not exist at in-person events. The Goldcast Platform gives event marketers superpowers they’ve never had before: validate their work and measure the revenue impact of their programs by collecting and curating customer engagement data in real time.”

“It is becoming increasingly difficult for companies to differentiate themselves by using channels such as email and paid advertising to drive demand. We strongly believe that event experiences, whether digital or hybrid, will the best channel for companies to interact with their prospects and customers in a meaningful way. Marketing managers have now understood this and are starting to invest in this area. This gives event marketers the opportunity to take a front seat. in the marketing team and drive revenue growth,” said Kishore KothandaramanCOO and co-founder of Goldcast.

“There’s a massive shift going on in b2b marketing. Today, no one wants to read closed content, and fed emails aren’t making it to the priority inbox. Virtual events are the new channel Whatever your GTM role – whether in marketing, community or sales – Goldcast helps you easily host great events that engage and nurture your audience with a data platform for attribution clear to revenues,” said Sandhya Hegdepartner at Unusual Ventures.

Field or event marketers who want to start turning their events into revenue can request a free demo here.

About Goldcast
Goldcast is used by B2B marketers to create engaging digital and hybrid events that are more like Netflix show experiences and generate revenue by providing rich post-event insights. It is becoming the de facto platform for growth-stage technology companies, with clients like Drift, Microsoft Github, Salesloft, Toast, ThoughtSpot, Lattice, and Autodesk using Goldcast as an essential part of their event marketing strategy. Unlike other tools, Goldcast’s platform not only delivers a great experience for event attendees and organizers, but also captures unique data for marketers to collaborate with sales and customer success teams. to interact with prospects and customers after the event. For more information, visit www.goldcast.io

CONTACT:
Ali Moore
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SOURCE Goldcast