Good Bones welcomes boutique and Airbnb open in Indianapolis
You may know Karen E. Laine and Mina Starsiak Hawk, DIY mother-daughter duo at home HGTV Good bones, and now Starsiak Hawk has entered retail with an outpost that exudes Midwestern hospitality.
Fresh out of the season five premiere – and during the filming of season six – it opened Two District Co. last month. Space is comfortable in the Bates-Hendricks neighborhood of Indianapolis, an essential part of their identity. “Indy” is both their hometown and the location for the episodes. Two chicks and a hammer (their company) completed its first remodel there in 2007, followed by others in the Fountain Square and Bates-Hendricks neighborhoods. The headquarters of the brand has already cleared the street.
“Our MO when renovating homes is being able to buy a handful of them in a small area to really make a change,” says Starsiak Hawk, “and that’s no different with our business. We wanted a place where we could. to really make an impact, by having our office, our storefront, and possibly our head office just a few blocks from each other.
For the store, “my overall goal was accessible, comfortable and beautiful,” says Starsiak Hawk. “The people of the Midwest are some of the friendliest people I’ve met, and I wanted the store to reflect that kind and inclusive feeling. I didn’t want a space that looked too “fancy” or cold for people to feel comfortable walking in. We wanted the store to feel like an extension of your home.
With epoxy floors and huge industrial shelving, the look is all about color, layers, and texture, blending in with traditional, modern, and bohemian styles. Products tend to display clean lines and are made from natural materials, such as a mid-century modern style leather armchair, diamond-shaped mirrors with gold frames, woven baskets, clay pots heavily textured for plants and a pendant light with an Edison bulb. The chairs, pillows and rugs were intentionally chosen to make you feel like “your best friend’s house,” says Kelsy Gray, business manager and sister of Starsiak Hawk. Their brother, Thadeus Starsiak, is a developer of construction projects.