Hilton announces plans for six new hotels in Europe
Hampton by Hilton Potsdam (photo © Hilton)
The hotel group continues its expansion in Europe with the addition of newly announced properties.
The brands of the Hilton Garden Inn group and Hampton by Hilton are planning more than 100 openings in Europe over the next five years.
Continuous brand growth
Six newly announced Hilton hotels will open under the group’s service brands in Germany, Italy, UK and Poland. These openings in Berlin, Potsdam, Venice, Bologna, Plymouth and Szczecin will connect more than 60 Hilton Garden Inn and Hampton by Hilton hotels in Europe.
Patrick Fitzgibbon, Senior Vice President of Development EMEA, Hilton said: “Hilton Garden Inn and Hampton by Hilton are two of Hilton’s fastest-growing brands, with more than half of our European growth plan for hotels under these two brands.”
“Hilton has created one of the most successful and sought-after franchise support models in the hospitality industry in Europe, with more than 350 hotels currently operating with our established partners and a further 170 new hotels in the pipeline. The Hilton Garden Inn and Hampton by Hilton are popular with guests and have a proven track record in multiple locations, from regional cities to major capitals, airports and sports stadiums, making them an attractive investment opportunity.
“Currently operating in 23 European countries and with plans to open up in seven new markets over the next five years, value-conscious guests will be able to experience Hilton’s industry-leading hospitality experience in an increasing number of venues.”
Newly announced real estate
Over the past year, the group debuted with 23 new European venues under two brands. Properties entering new markets include Hilton Garden Inn Snowdonia in Wales and Hampton by Hilton Riga Airport in Latvia. The next destination debuts are now Szczecin, Bologna, Potsdam and Plymouth.
The Hilton Garden Inn Plymouth, UK, will open at the end of 2023. This 150-key property will be located close to historic sites including the Royal Citadel and will be home to top attractions including the Skybar. Ahead of the group’s debut in Plymouth, the Hilton Garden Inn Bologna North hotel in Italy will open in spring 2023 with 130 guest rooms, a conference room, gym and car park.
Hampton by Hilton Venice Tronchetto opens in spring 2024 on the Venetian island of Tronchetto with 324 guest rooms, a breakfast area and a bar, two conference rooms, a fitness center and a dedicated Work Area. Opening in November 2024, Hampton by Hilton Berlin Airport West will offer 196 rooms, a breakfast room and bar, a gym and 150 parking spaces a short distance from the airport and city center.
Hampton by Hilton Potsdam will make its German debut in June 2024 with 163 guest rooms, a breakfast room and bar, conference room and gym, all close to an operating film studio and Filmpark Babelsberg amusement park. Finally, Hampton by Hilton Szczecin East opens in Poland in January 2024 with 103 guest rooms, a business center, fitness center and two conference rooms in the heart of Szczecin’s commercial district.