Hilton survey sheds light on 2022 summer travel trends

Survey sheds light on surge in travel demand and reaffirms the need to unplug, recharge and reconnect

MCLEAN, Va., April 19, 2022–(BUSINESS WIRE)–With Memorial Day, the unofficial start of summer, just a month away, one reality is clear: Americans are in desperate need of a vacation and are feeling the pinch. According to a recent Hilton survey of American travellers*, more than three in four respondents (76%) experience negative feelings when they spend too much time without vacation, burnout (41%) and boredom (36% ) being among the main ones. emotions.

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Conrad Punta de Mita, Grand Suite Terrace (Photo: Business Wire)

In addition to shedding light on the adverse effects of missed vacations, the survey also revealed the reason for the request. Although respondents say they need a break, more than half (51%) of Americans feel guilty for taking the time off, even though 41% say the relaxation begins as soon as they activate their response via “out of office” email.

“This summer, record numbers of people are expected to emerge from their pandemic bubbles and take much-needed breaks from their daily lives to recharge, relax and rediscover the world around them,” said Matt Schuyler, Chief Brand Officer, Hilton. . “Inspired by our 2022 Trends Report, we’ve conducted a new survey to further illustrate how events over the past two years have affected travelers’ preferences and passions. We’ve gained a better understanding of what people will be craving this summer travel season – from more time with their four-legged friends to more of everything by the sea – and we believe our 18 award-winning brands are well placed to meet these new customer preferences.”

The survey, conducted by Wakefield Research, revealed four key themes:

Pets will be this summer’s favorite travel companions
Hilton Global Trends Report present that there is an important new traveler to consider after the pandemic: the pet. More than half of survey respondents who are pet owners (55%) plan to travel with their pet this summer. In fact, 58% would rather travel with their pet than a friend or family member.

To meet this growing demand, as of April 1, 2022, Hilton now offers more than 5,000 pet-friendly hotels worldwide in its portfolio, including seven pet-friendly brands in the United States and Canada – Canopy by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.

Holistic well-being will be at the heart of travelers’ concerns
An overwhelming 98% of survey respondents agreed that they prioritize wellness activities while on vacation. Today’s travelers focus on their overall wellness and seek experiences beyond spa and gym access that emphasize connecting mind, body, and spirit. mind – and wellness priorities vary from traveler to traveler. For example, Americans feel mentally refreshed on vacation when they experience the local culture (41%) or turn off their phone and unplug it (33%). Women, in particular, are likely to prioritize reconnecting with family and friends (46%), while men are likely to prioritize healthy eating (34%).

Hilton recognizes the importance of holistic wellness as part of the overall guest experience, from check-in to check-out. Hotels are incorporating design elements and introducing scientifically designed amenities to create feelings of warmth and relaxation as well as renewed energy and focus – from floor-to-ceiling windows in meeting and banquet spaces in places like Resorts World Las Vegas wellness-focused amenities, such as teas that prevent altitude sickness at Hilton Bogota Corferias.

Fight against burnout, Americans are rethinking their 9 to 5
Despite focusing more on wellness, American workers still don’t take the time to disconnect and recharge after work. More than a quarter (28%) of U.S. employees said that since 2019 they hadn’t used all of their paid vacation days, with 51% of those respondents admitting it was because they felt guilty about it. take vacations.

With the shift from work-life balance to “work from anywhere,” many are aiming to build fun into their workday. As workers take advantage of flexible office hours or shortened summer Fridays, 40% of respondents will consider their summer a success if they spend a working day in a beach chair instead of a desk chair .

Hilton is adapting to this new reality of working life by offering portfolio-wide booking options that integrate both business and leisure, such as Workspaces by Hilton, a work-from-hotel solution for companies and individuals looking for an office space to gain efficiency in their working day. Hotels are responding to this need with creative on-site experiences and packages, such as Wi-Fi blocking vests to help travelers completely disconnect at The Foundry Hotel Asheville, Curio Collection by Hilton in Asheville, North Carolina, or the “Stay longer and work from paradise“package to Conrad Punta de Mita in Mexico.

The updated definition of “Relaxation” is simply “Resorting”
This summer, people are looking to relax and reconnect with loved ones, but want to avoid the hassle of complicated travel planning. According to the survey, 85% of people agree that booking an all-inclusive resort is the best way to reduce planning stress, and more than a third (37%) of respondents feel mentally refreshed on vacation when they don’t. have to worry about leaving the resort during their stay.

Whether it’s enjoying a host of outdoor activities in The Woodlands Resort Curio Collection by Hilton in Texas, relishing a coastal European getaway at Hilton Rijeka Costabella Beach Resort & Spa or relax in overwater bungalows at DoubleTree Noumea Ilot Maitre ResortHilton offers a range of resorts around the world for travelers looking to indulge.

When it comes to all inclusive vacation, Hilton is redefining the experience with new world-class resorts. These include the recently opened Hilton Cancun, an all-inclusive resortwhich combines Mexican heritage and modern sophistication, and the upcoming opening of Hilton Tulum Riviera Maya All-Inclusive Resortan eco-chic getaway nestled in a secluded bay overlooking white sands and blue waters.

Whether traveling to a resort or downtown, Hilton Honors members can reduce stress and maximize their free time through exclusive benefits and discounts and by engaging in on-site digital innovations, such as contactless arrival. Allowing guests to bypass reception and go straight to their room, these convenient technologies built into the Hilton Honors app include digital check-in, Digital key and Digital Key Sharing.

For more information on the new survey results and for a complete view of the “The Traveler 2022: Emerging Trends and the Traveler Redefined, a report by Hilton“, to visit Newsroom.Hilton.com/TrendsReport. To start planning summer getaways and earn exclusive perks, visit hilton.com and join Hilton Honors for free.

The Hilton survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18 and older between March 11 and March 16, 2022, using an email invitation and online survey. Data has been weighted to ensure an accurate representation of US adults ages 18 and older.

About Hilton
Hilton (NYSE: HLT) is a global hospitality leader with a wallet of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision of filling the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a prominent place on the World’s Best Workplaces 2021 list and has been recognized as a Global Leader on the Dow Jones Sustainability Indexes for five consecutive years. In 2021, in addition to opening more than one hotel per day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including digital key sharing, automated complimentary room upgrades and the ability to book connecting rooms confirmed. Through the award-winning Hilton Honors loyalty program, the more than 128 million members who book directly with Hilton can earn points for hotel stays and experiences that money can’t buy. With the free Hilton Honors App, customers can book their stay, select their room, check in, unlock their door with a digital key and pay for their purchases, all from their smartphone. To visit newsroom.hilton.com for more information, and contact Hilton at Facebook, Twitter, LinkedIn, instagram and Youtube.

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Colleen Hart
Director, Global Corporate Communications
[email protected]

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