Hobbit-Themed Airbnb Finds New Name After Trademark Infringement Warning | iINFOnews
May 23, 2021 – 3:25 PM
Okanagan’s tribute to Middle-earth that doubles as a popular Airbnb spot officially has a new name.
It is now the second breakfast refuge.
“And the h ***** mountain hole is now a second breakfast hideaway (I’m still sated with the first one),” the AirBNB owners wrote in a May 22 post.
“Thanks to everyone who voted and @arikanacres for the suggestion. I had a lot of fun with it, hope you did too, and thanks everyone for the coolest name suggestions and kind words and the support really totally overwhelming and unexpected from afar.
Popular Airbnb named for its resemblance to housing in JRR Tolkien’s Lord of the Rings books has gone in search of a new name following a threat from Warner Bros. which owns the trademark of the word hobbit.
Christine Le Combe and her husband bought the Halfling Hideaway, located about 30 minutes east of Osoyoos, last year and renamed it Hobbit Mountain Hideaway. It has been a popular vacation destination since it opened in 2019.
Earlier this week, Le Combe was contacted by entertainment media company Warner Bros. and he was told that the word “hobbit” was a registered trademark and they asked him to take it off the list.
Instead, she pivoted and asked her Instagram followers to vote for a new name.
“Having to step out of my comfort zone and engage with the community has been a good experience,” said Le Combe.
“I really didn’t think anyone would protect the word hobbit and then try to stalk a person if they use the word hobbit because it’s not like I wanted to hurt him.” The Hobbit House is a tribute to many people’s favorite book series.
Nothing has been affected except the name.
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