Hyatt Launches New Zero Proof Beverage Program in Response to Increased Traveler Interest in Wellness and Growing Interest in Alcohol Alternatives

Hyatt’s new Zero Proof, Zero Judgment program offers sophisticated non-spirited drink options using Ritual Zero Proof and Fever-Tree products at many Hyatt hotels across the United States.

CHICAGO, December 06, 2021– (COMMERCIAL THREAD) –Hyatt Hotels Corporation (NYSE: H) today announces the launch of Zero Proof, Zero Judgment – a beverage program that will deliver dedicated zero-proof beverage options to multiple U.S. hotels across Hyatt’s Alila, Andaz, Destination by Hyatt, Hyatt Centric, JdV by Hyatt, The Unbound Collection of Hyatt and Thompson Hotels brands. In response to the changing drinking habits of travelers and the increased attention to their well-being, Zero Proof, Zero Judgment was launched in August 2021 with numerous drinks containing products of the leading substitutes for travelers. ‘alcohol. Zero Proof Ritual and supplier of carbonate mixer Tree fever. Hyatt’s creative approach to drinks comes as 52% of Americans actively try to drink less alcohol (Source: Beverage Daily, Circle Up Growth Partners, October 2020) and nearly 50% of travelers surveyed in October 2021 said they would likely choose a non-alcoholic drink over a beer or cocktail (Source: Hyatt Travel Pulse). Zero Proof, Zero Judgment aims to meet a growing consumer demand to enjoy alcohol consumption regardless of their alcohol consumption preference.

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Thompson San Antonio serves his own delicious drink as part of the Zero Proof, Zero Judgment beverage menu (Photo: Business Wire)

Thanks to Zero Proof, Zero Judgment, restaurant and bar teams at many Hyatt hotels have enhanced their beverage menus with inventive mocktails, many of which are created with Ritual Zero Proof and Fever-Tree products. From a delicious drink including an alternative to Ritual Zero Proof gin, basil, cucumber, lime and ginger to Hyatt Centric Times Square New York‘s Bar 54, has a mouth-watering option of Ritual Zero Proof Rum Alternative, Blueberries, Honey, Lime and All-New Fever-Tree Ginger Beer Thompson savannahLobby Bar, each participating hotel created unique non-alcoholic drinks using a variety of Ritual Zero Proof and Fever-Tree spirits alternatives and mixers, along with seasonal ingredients and flavors for guests and locals alike.

This program was inspired by the sober manager of the bar Anna Welker from Topside in Renaissance Baltimore, a JdV by Hyatt hotel, which launched a zero-proof local cocktail menu after a successful dry January menu in January 2020 to ensure non-drinkers visiting the hotel, like herself, are welcomed. with understanding and a variety of delicious drink options.

“We are seeing that travelers are placing more and more priority on their mental and physical well-being, so we are delighted to offer this new beverage program which offers delicious and tasty non-alcoholic cocktails,” said Miranda Breedlove, Director National Bars, Lifestyle Operations, Hyatt. “Ultimately, it’s about providing an unparalleled hospitality experience that is reinvented with intentional options for guests who choose not to drink or drink less.”

With an ongoing commitment to putting the well-being of colleagues first and in conjunction with this new beverage program, Hyatt is launching Zero Proof, Zero Judgment Virtual Seminars for Restaurant, Bar and Event Colleagues at multiple properties to begin with. . Focused on destigmatizing the conversation around mental health in the service sector and on tools to create a more attentive and considerate work environment, the seminars will be led by Spirits Educator, certified professional advisor and founder of Healthy Pour, Laura Green, MEd, LPC.

“Given the inevitable hardships faced by hospitality workers during the pandemic, I look forward to working with colleagues at Hyatt to address the mental health and wellness challenges that regularly face those who work in or around alcohol, ”Green said. “The goal is to empower colleagues to foster a transparent and supportive work environment that promotes mental and physical health. “

See below for a list of all participating Hyatt hotel properties in the United States offering a Zero Proof, Zero Judgment menu, with more hotels slated to adopt the new beverage program in the coming months:

  • The Unbound Collection by Hyatt

For resources and more information on how Hyatt supports the well-being of colleagues, guests and members, please visit:

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and / or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hotel company driven by its goal of caring for people so that they can perform at their best. As of September 30, 2021, Hyatt’s portfolio included more than 1,000 all-inclusive hotels and properties in 69 countries on six continents, and the acquisition of Apple Leisure Group added 96 properties in 10 countries as of November 1, 2021. The offerings of Hyatt include Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt ™, Hyatt Regency®, Hyatt®, Hyatt Ziva ™, Hyatt Zilara ™, Thompson Hotels® , Hyatt Centric ®, Caption by Hyatt, JdV by Hyatt ™, Hyatt House®, Hyatt Place®, UrCove and Hyatt Residence Club®, as well as the resort and hotel brands of the AMR ™ collection, including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. Hyatt subsidiaries operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services and the Trisept Solutions® travel technology platform. For more information, please visit

About Ritual Zero Proof

Ritual Zero Proof is the first alcohol-free spirit made in the USA, made from all-natural plants to have the flavor and burn of a classic spirit, but without the alcohol or calories. Ritual is for those who drive, train, diet, parent, stay out late, get up early, seek the perfect third drink, or abstain altogether.

Chicago-based Ritual Beverage Company is a work of love founded by three longtime friends. After experimenting with hundreds of recipes in consultation with bartenders, chefs and beverage professionals, Ritual launched two flagship products in September 2019: an alternative to gin and an alternative to whiskey. In January 2020, Ritual received a minority investment from the global beverage leader Diageo through Distill Ventures. The brand expanded its portfolio with the launch of an alternative to tequila in April 2020 and an alternative to rum in June 2021.

Industry leaders and taste makers have continually awarded Ritual their seal of approval. Among its accolades, the Beverage Testing Institute, the industry’s gold standard, awarded Ritual Zero Proof Tequila Alternative its Platinum Medal (98 points) in 2021, making it the top alternative to alcohol-free spirits. highest rated and fifth of all time. classifications of non-alcoholic and non-alcoholic spirits. In 2021, Ritual won the Expo East NEXTY Award for Best New Natural Living Product, recognizing the alternative to spirits as one of the most progressive, innovative, inspiring and trusted products in the natural products industry.

Ritual is currently available for purchase online at and Amazon, beverage retailers like Total Wine & More and Binny’s Beverage Depot, and now select Whole Foods Market stores across the country. To learn more about Ritual Zero Proof, visit our website and follow @RitualZeroProof on Facebook, Instagram and Twitter.

About Fever-Tree

Founded in 2005, Fever-Tree is the leading premium line of carbonated blenders. He sources the world’s finest ingredients from all over the world, including quinine from the Democratic Republic of Congo, ginger from Cote d’Ivoire, India and Nigeria, and lemons from Sicily.

The Fever-Tree range is designed to complement and enhance a wide range of premium spirits and, with its high quality, naturally sourced ingredients, is the perfect accompaniment to any drinking occasion.

Since its launch, Fever-Tree has won a slew of accolades, including the best-selling and trending tonic water for seven consecutive years by Drinks International’s surveys of the world’s best bars.

In the United States, Fever-Tree’s portfolio includes 20 blenders, including tonics, ginger sodas, ginger beers and sparkling sodas that are available at major retailers, bars and restaurants across the country.

For more information, please visit, email us at [email protected], like us on Facebook at, follow us on Twitter at @FeverTreeMixers and on Instagram at @FeverTree_USA.

About Healthy Verser

Healthy Pour provides advice and education to employees working in restaurants and bars regarding mental health and support for those working in and around the hospitality industry.

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