International tourist interest in Thailand soars: Airbnb

According to recently released Airbnb data, travelers are increasingly turning to Thailand as a travel destination as restrictions continue to ease and tend to stay longer to explore the country.

Searches for Airbnb stays in Thailand increased by more than 180% year-over-year between Q1 2021 and Q1 2022, with the emergence of long-term stays due to the trend of working at distance and the rise of digital nomads.

Travelers stay longer in Thailand to explore more of the country

Travelers from the United States, United Kingdom and Germany are at the top of Thailand travel searches. These travelers not only visit popular destinations like Bangkok, Phuket, Pattaya, Chiang Mai, and Samui, but also explore lesser-known places like Ko Lanta, Trat, Pai, and Cha-am.

Amanpreet Bajaj, Airbnb’s Managing Director for Southeast Asia, India, Hong Kong and Taiwan, said, “It’s heartening to see that Airbnb guests around the world are looking to revisit Thailand – as well as exploring it for the first time – which bodes well for the industry’s ongoing recovery and for our local host community.

“The blurring of lines between travel and life has also led many travelers to continue to embrace their new found flexibility. They jump at the chance to settle among Thailand’s scenic destinations – both favorites and some uncharted parts of the country – looking to live and work remotely.

Bajaj added that Airbnb is currently working with the Tourism Authority of Thailand on a series of initiatives that will introduce Thailand to the world and attract more remote workers, allowing local communities to benefit from the travel revolution.

Over the past year, Airbnb has unveiled platform upgrades to make it easier for people across Thailand to become hosts, with search tools like “I’m flexible” and news Categories and Split Stays features that encourage guests to explore new destinations.

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