Kore.ai Partners with mParticle to Meet Growing Demand for Personalization in Retail Shopping
ORLANDO, Florida., January 12, 2023 /PRNewswire/ — Kore.ai, the global leader in conversational platform and AI solutions, and mParticle, a leading AI-native customer data platform for consumer brands, today announced is a partnership to deliver search engine-based AI-based natural language processing (NLP) and intelligent chatbots that personalize shopping experiences for retail customers.
Retail sales have skyrocketed in recent years, and its value is estimated to reach US$8.5 trillion globally by 2025. Improving the consumer experience is essential for physical and online stores, and conversational AI can help achieve this goal. The partnership will enable companies with digital shopping interfaces to deploy NLP search assistants and smart chatbots powered by customer insights to improve service in areas ranging from shopping to support.
Intelligent chatbots can be deployed on websites, mobile apps, and in-store kiosks to drive better personalization and improve efficiency through natural language product discovery and research, order placement, and news orders, abandoned cart reminders, order tracking and fulfillment, pricing and promotions, returns and self-service support.
“Brands are increasingly realizing the power of personalization across the enterprise, beyond marketing,” said mParticle’s Chief Product Officer. chewing chee. “Conversational AI has made great strides in understanding what a customer is saying. With the comprehensive 360° customer profile data and AI data platform that mParticle brings to this partnership, we will help the ‘conversational AI to get the right answer for each individual customer.
“Digital marketplaces are discovering the transformative power of conversational AI to improve the shopping experience through personalized customer interactions and product recommendations,” said Raj Koneru, CEO and Founder of Kore. have. “We are thrilled that Kore.ai and mParticle are joining forces to provide personalized digital and voice chatbots that will deliver an exceptional shopping experience for all customers, regardless of their channel of choice.”
Kore.ai will launch RetailAssista conversational commerce assistant solution for retail at the National Federation of Retailers (NRF) show in New York City to January 14, 2023. RetailAssist enables retail and e-commerce businesses to modernize, scale and transform their operations by building skills around self-service automation, personalization, omnichannel fulfillment and service and delivery. 24/7 pre/post-sales support. The solution also acts as an intelligent virtual assistant for employees to help retailers with onboarding, day-to-day operations and customer support.
“Personalization can benefit consumers by helping them select the most appropriate products, check compatibility, and access coupons to build customer loyalty, which improves customer experience, increases revenue, and reduces returns,” said said Senior Vice President and General Manager of Kore.ai, Gopinath Polavarapu. “mParticle plays a crucial role in providing one of the most comprehensive and efficient platforms for aggregating and managing customer data based on factors such as demographics, spending profiles, preferences and transaction histories. This partnership will help enable personalized shopping experiences at scale, from search to buy and coupon redemption for returns.”
Kore.ai is a global leader in AI-powered conversational platform and solutions that help businesses automate business interactions to deliver extraordinary experiences for their customers, employees, and contact center agents. More than 350 Fortune 2000 companies trust Kore.ai’s Experience Optimization (XO) platform and technology to automate their business interactions for more than 100 million users worldwide to achieve extraordinary results. Kore.ai has been recognized as a leader and innovator by top analysts and drives customer success with a growing team based in Orlando with offices at IndiaGreat Britain, Japan, South Koreaand Europe. Visit Kore.ai to learn more.
mParticle facilitates the holistic management of customer data throughout the product and customer lifecycle. Teams at companies like Restaurant Brands International, NBCUniversal, Spotify, and Airbnb use mParticle to deliver exceptional customer experiences and accelerate growth by solving the fundamental challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the world. Visit mParticle.com to learn more.
Media Contact: Diane Bost, [email protected]