Mexico City partners with UNESCO and Airbnb to attract more digital nomads

Mexico City Mayor Claudia Sheinbaum announced this week that the city has created a map bring more digital nomads within its limits. The goal of making the city more appealing to tech-focused people who like to travel is aimed at boosting both tourism and income.

According to the mayor, the city will work with UNESCO and AirBnB on the project. The project aims to attract both creative and technologically savvy customers who plan to stay longer than the average tourist.

Mexico City’s tourism secretary says digital nomads don’t travel for work. Rather, they choose where to work remotely from.

Digital nomads have multiplied during the early days of the COVID-19 pandemic out of necessity, and the high numbers persist even though health experts consider the disease to be endemic in most regions.

Around 30 million digital nomads exist worldwide, and half of them are Americans. Mexico’s proximity to the United States makes it an ideal destination for American digital nomads.

The economic activity of the 30 million digital nomads amounts to approximately $1.4 billion per year for 2022, and this number will increase over the next 10 years. Digital nomads support approximately 9.3% of Mexico City’s economy.

The biggest challenge for the Mexican authorities concerns the collection of taxes. Their plan takes into consideration how to tax income earned by digital nomads while living in the country.

Winter remains the most popular time of year to visit Mexico City. Tourism peaks at the end of March.

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