New data from InnoLead shows nearly 70% of respondents at large companies expect startup engagement activity to increase in 2023

By Judy J. Beasley Last updated Dec 7, 2022

Research report highlights increased Global 1000 interest in collaborating with startups

Press release
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December 7, 2022 10:00 a.m. EST

BOSTON, Dec. 7, 2022 (Newswire.com) –
InnoLead, a Boston-based research and events company, has released a new report sponsored by the MIT Office of Corporate Relations that explores how Global 1000 companies are doing well in scouting, collaborating and investing in startups.

The report collected survey data from 146 business leaders to understand how they seek to connect with the startup ecosystem and the challenges they face. Key findings of the report include:

Sixty-eight percent of survey respondents said they expect their level of startup engagement to increase in 2023, compared to 2022.
Fifty-six percent of respondents have a venture capital group in place, and one-third of those groups were formed in the past three years.
Half of survey respondents said they already have more than 10 startup collaborations or investments in place.
But 17% of respondents said they had yet to create a strategy for engaging with startups.

The survey also revealed that the main challenge of partnering with startups, from a business perspective, is convincing other internal decision makers to engage or invest in a particular startup. This challenge also topped the list in InnoLead’s 2021 research.

InnoLead conducted in-depth interviews with executives from Coca-Cola, Goodyear, JetBlue Ventures, TDK Ventures, and Johnson & Johnson, among others.

“A key takeaway from the report is that companies hoping to connect effectively with the startup ecosystem need to approach it as a long game and think about the benefits for both parties,” says Scott Kirsner, CEO of InnoLead. .

For the full 44-page report, please visit https://www.innovationleader.com/research-reports/startup-engagement-corporate-venture-capital/.

To learn more about MIT’s corporate relations, please visit https://corporaterelations.mit.edu/.

About InnoLead

InnoLead is a media and events company focused on helping the world’s greatest companies thrive. Since 2013, InnoLead has built the largest community of innovation, strategy and R&D executives in public and private companies, helping these executives strengthen their innovation programs, connect with resources and helpful suppliers and engage with their peers online and in person. For more information on InnoLead membership and events, visit www.innolead.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

Source: InnoLead