Out of cream cheese? Kraft will pay you $20 to buy a cheesecake substitute

(NEXSTAR) – “Having trouble finding cream cheese on the shelves means having trouble putting cheesecakes on the tables,” Philadelphia Cream Cheese acknowledged, referring to reports of a shortage. of creamy spread.

In response, Philadelphia Cream Cheese – a brand of Kraft Heinz – announced on Wednesday that it plans to give customers a chance to get a free dessert worth up to $20 if they can’t find enough. cream cheese for the holidays.

“You might not be able to find Philly to make cheesecake,” the brand said. “So offer us any other dessert.”

As part of the promotion, the brand plans to reimburse 18,000 people $20 each for a holiday dessert through its Philadelphia Spread the Feeling Offer.

“This year, turn that famous cheesecake into these famous brownies,” the brand said. “End your meal with a friendly argument over the last holiday cupcake. Share cookies…anything that makes you feel something about that cheesecake-shaped hole in your holiday heart.

To get the $20 digital reward, customers must register on SpreadTheFeeling.com starting at noon ET Friday. On that day, there will be 10,000 reservations available, and another 8,000 to be won from Saturday noon.

Any customer who scores a spot can purchase “any dessert or dessert ingredient in a store or restaurant” between December 17 and December 24 and redeem a $20 reward between December 28 and January 2, 2022, using the link sent with the booking confirmation.

“Seriously, you bake it and we’ll buy it,” the brand said. “Or buy it from the store and pretend you baked it and we’ll buy it too.”

The promotion comes amid a cream cheese shortage linked to supply chain issues fueled by the pandemic. Specifically, a store owner in New York told NewsNation that the shortage relates to a “starter,” or a base provided to sellers that is used to make flavored mixes.

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