Pura and Studio McGee Announce Partnership

Salt Lake City—Smart home fragrance company, Pura announces their partnership with Syd & Shea McGee of Studio McGee, the interior design studio and stars of Netflix Dream home makeover show, for a collection of four perfumes. These fragrances have been developed to bring the same harmonious aesthetic and comfort that Studio McGee brings into every home they design and will be compatible with the Pura Smart Fragrance Diffuser.

The Pura Smart Scent Diffuser plugs into any US-based outlet and uses Bluetooth technology to connect to an accompanying app so customers can control the strength and timing of the scent, and even switch between the scents. Founders Richie Stapler and Bruno Lima designed Pura to be a stylish accent piece to enhance the style and theme of any room, something Shea McGee has enjoyed for many years.

When creating the scents, Mara Dumski, Pura’s Chief Fragrance Officer, said, “We were thrilled to work with Shea to develop scents that would finish a space, because creating a scent is so similar to creating a design for a room. . She wanted something elevated and accessible, relaxed, traditional and coastal, and sharing those values ​​with perfumers helped create something unique and special that would bring comfort and beauty into the home.

Discussing this partnership, Shea says, “I’m so thrilled about it. [This] product is something I have been using and loving for years and so this collaboration is a dream come true!

The fragrances that will be included in this collection are:

  • Wild Sage: Crisp, energizing air and aromatic clary sage join warmer notes of fig and sandalwood to create a naturally and beautifully balanced scent.
  • Vanilla Sandalwood: A seductive blend of almond, white cardamom, and sandalwood, this scent brings a romantic, relaxed feel to any space.
  • Sea Salt Driftwood: Salty elements join notes of citrus, airy driftwood and amber to create a dreamy coastal getaway.
  • White Bergamot: Citrus, greens and woods come together effortlessly for a scent that’s both modern and artfully understated.

These scents are $16 each and will be sold on McGee & Co. and www.Pura.com. Pura is also part of the Impact Affiliate Network.

About Pure:

Pura was inspired by the vision of its founders: to allow people to control the smell of their home anywhere, anytime, from the comfort of their smartphone. Each of Pura’s designer-grade fragrances is formulated with only the finest responsibly sourced ingredients to meet the highest industry standards. Since its launch in 2018, Pura has quickly established itself as the premier brand of smart home fragrance diffusers. Pura’s luxury partnerships include fragrance collaborations with capri BLUE, NEST New York, LAFCO, and more.

About Studio McGee:

McGee & Co. is an interior brand created by Studio McGee. Offering designer pieces that make the home look (and feel) truly stunning, we curated and designed every product in our catalog alongside Shea McGee.

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