Reprise Announces $ 62 Million Series B Funding from ICONIQ Growth to Expand its Product-Driven Growth Platform

BOSTON, November 9, 2021 / PRNewswire / – Reprise today announced a $ 62 million Series B financing round, following the $ 17 million Series A less than a year ago and bringing the total amount of the company raised to $ 82 million. New investor ICONIQ Growth led the round with participation from existing investors Bain Capital Ventures, Accomplice VC and Glasswing Ventures. The cycle also included investments of Trevor Noah, host of “The Daily Show”, and Jeffrey Katzenberg WndrCo. Reprise will use the funding to expand its customer base and increase the depth of its business platform.

Sales and marketing teams who need to use their product to tell stories and close deals use Reprise to implement full-funnel Product-Based Growth (PLG) without having to depend on their teams from engineering. Reprise captures the front-end of software products and gives customers full control to personalize the product experience, add optional interactive guides, share or integrate the experience, and track and analyze usage.

“We believe Reprise is pioneering a new category with its demonstration and product experience platform,” said Doug Pepper, general partner at ICONIQ Growth. “After speaking with many customers and industry thought leaders, we realized that Reprise had built the leading product in this emerging category. Takeover enables go-to-market teams, without code, to unlock product-driven growth and dramatically shorten sales cycles. In our opinion, these capabilities are not only relevant for every SaaS company, but for any company creating a digital offering. We are delighted to join the Reprise Board of Directors as it defines this important new category. “

“We are delighted to be working with ICONIQ Growth and Doug as he joins our board of directors,” said Sam clemens, co-founder and co-CEO of Reprise. “ICONIQ has a solid track record of helping leading companies accelerate their businesses to reach their full potential. We think this is a great opportunity and we are very happy to add a partner who can go all the way with us.

“We have seen an unprecedented industry need for platforms such as Reprise,” added Bryan Stevenson, co-founder and co-CEO of Reprise. “Sales and marketing teams need to use their product to drive growth, but relying on engineering teams and slow demo environments is killing their momentum. This funding will make it faster to get our product into the hands of customers who need it. “

Reprise has grown rapidly since its inception in 2020, with ARR growing over 900% year over year and 700% year over year team growth. ‘other. Customers like ZoomInfo, Outreach, Silicon Valley Bank, and Cloudera trust Reprise with their demo and product experiences.

“Resumption has allowed us to empower teams of all levels,” said Sam heywood, vice-president of product marketing at Cloudera. “We use Reprise to run interactive product demos, make those same demos available on Cloudera web properties, and dramatically reduce cloud costs, especially for our OS teams. “

Additional investors who join the round are:

  • Trevor Noah, host of “The Daily Show”
  • Jeffrey Katzenberg WndrCo
  • Jack altman, CEO of Lattice
  • Howie liu, CEO of Airtable
  • Nick mehta, CEO of Gainsight
  • Lauren Farleigh, Partner at Mischief Capital & Zach Perret, CEO of Plaid
  • Rahul vohra, CEO of Superhuman & Todd goldberg, founder of Eventjoy
  • Marc Ghermezian, Founding CEO of Braze
  • Phil fernandez, co-founder, former Chairman and CEO of Marketo
  • John Nisi, GM and COO of US Cloud at Microsoft
  • Ryan peterson, CEO, & Ben braverman, Chief Customer Officer of Flexport
  • Jayni shah, partner at Fifth Down Capital
  • Sameer dholakia, former CEO of SendGrid

About Reprise
Reprise is the leading out-of-the-box product experience platform that allows sales and marketing teams to control the narrative of their demo / product experiences without the need for engineering. With Reprise, teams can create immersive, lightweight experiences of key product features, empowering customers to reach “wow” moments faster. Backed by ICONIQ Growth, Bain Capital Ventures, Accomplice VC and Glasswing Ventures, Reprise paves the way for full-funnel product-based growth.

About ICONIQ Growth
ICONIQ Growth partners with exceptional entrepreneurs and leaders who drive impact and change globally. We are inspired by visionaries defining the future of their industries by creating corporate cultures that endure. Our unique investment platform harnesses the power of ICONIQ Capital’s vibrant ecosystem of founders, pioneers and business leaders with the goal of delivering tangible value and amplifying the success of our portfolio companies. , from the initial growth stage to the IPO and beyond. ICONIQ Growth’s portfolio of innovators includes Adyen, AirBnB, Alibaba, Alteryx, Automattic, BambooHR, Braze, Chime, Collibra, Coupa, Datadog, Docusign, Gitlab, Marqeta, Miro, Procore, Red Ventures, Relativity, ServiceTitan, Snowflake , Sprinklr, Truckstop, Uber, Wolt and Zoom, among others. For more information and a full list of portfolio companies, please visit

Media contact:
Laura Kim, [email protected]


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