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LONDON: Sony Music Entertainment Middle East and music streaming platform Anghami announced on Thursday the launch of Vibe Music Arabia, a joint venture label that will support the community of independent Arab artists in Saudi Arabia, the Gulf and the Levant.

It aims to showcase the richness of Arabic music and will act as a creative, accelerator and educational hub for musicians, songwriters, producers and other content creators to tell their stories regionally and globally.

Original music is at the heart of the initiative, according to Vibe, and will be shown on all platforms and streaming services around the world to maximize its reach and highlight the region’s emerging music.

The new independent label will be managed by Rami Zeidan, former head of the video and creative division of TikTok MENA, who brings more than 15 years of experience in cultural marketing, music and entertainment.

Rami zeidan

“At Vibe, our approach is simple: to be a creative and empowering hub, and to establish a dialogue within the community to teach, learn and help young talent grow,” said Zeidan.

“I feel super inspired by the enabling ecosystem of the region and the young talents who come from all corners. With the growing impact of digital streaming, our commitment is to nurture this talent and work hand in hand to shape a new era for Arabic music.

Shridhar Subramaniam, Sony Music Entertainment’s President of Strategy and Market Development for Asia and the Middle East, said, “We are delighted to announce the launch of Vibe Music Arabia as a new label for artists. independent Arabs, combining Sony Music Entertainment’s unparalleled regional teams with dedicated resources and Anghami’s best-in-class services and technologies to help foster long-term partnerships and ensure the global success of the next generation of Arab artists.

Shridhar Subramaniam

“Vibe Music Arabia continues Sony Music Entertainment’s global focus and commitment to local language, national repertoire and communities. We believe that the creative and community management team led by Rami…, is perfectly placed to nurture and develop more artist and music stories and I wish him all the best as he leads this new independent label in one of the fastest growing regions. . “

One of the first projects launched by Vibe Music Arabia will feature producer Abdul Aziz Louise, known for reshaping the sound of Khaleeji music through his latest work with singer Balqees on “Entaha”.

Young Saudi talent Zena Emad, known for her medleys, will also join Vibe Music Arabia to work on her next single.

Eddy Maroun

“At Anghami, we are proud of our deeply rooted Arab origins,” said Eddy Maroun, co-founder and CEO of the streaming service. “We see so many talented artists and songs emerging from this region on a daily basis and we believe there is a real opportunity for a boutique label to nurture these fast growing music communities and help develop their craft.

“Now is the perfect time for Vibe Music Arabia. The team is young and passionate, with a wealth of experience and creativity that will unleash the potential of the Middle East, enrich the independent music scene and, above all, create original tracks for the whole world.

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