The program of the ITB Berlin Convention is now available online

Leading industry figures to speak on the key topic “Mastering Transformation”. On the individual tracks TUI CEO Sebastian Ebel, Singapore Head of Tourism Keith Tan, OMT Director Dr Dirk Glaeßer, Lufthansa Systems CEO Oliver Krüger, DB Marketing Director Fernverkehr, Stefanie Berk and the chef.

In 2023, the travel industry’s leading think tank will once again feature outstanding speakers. From March 7 to 9 at Berlin ITB Convention, industry experts will provide answers to key questions surrounding the tourism industry of today and tomorrow and how to master the transformation towards a sustainable and prosperous future. The complete program of the ITB Berlin Convention under the title “Master the transformation is available online now at and features keynote addresses, CEO interviews, panels, presentations and roundtables. On varied themed tracks on a total of four convention stages in Halls 7.1a and 7.1b, as well as in Halls 6.1 and 3.1, experts will share their knowledge on the latest tasks and challenges facing the tourism industry . The World Tourism Cities Foundation (WTCF) is the co-organizer of the ITB Berlin 2023 convention. Admission to the convention is included in the price of an exhibitor, trade visitor or press pass for ITB Berlin. Selected sessions will be broadcast on the support platform ITBxplore. For those wishing to attend the virtual-only ITB events, there is an “all-digital ticket” which grants access to all three days.

Opening speech by economist and president of the ifo institute Clemens Fuest
On the first day, March 7, in hall 7.1a of this year’s ITB Berlin convention, “Future” is the title of a track that will look at the economic and political developments of the future. The keynote speech will be given by Clement Fuestpresident of the ifo institute, which combines research with a focus on economic policy in collaboration with Ludwig-Maximilians-Universität München. Clemens Fuest is also a member of the advisory board of the Federal Ministry of Finance and is considered one of Germany’s most eminent economists. Another highlight of the first day will be an interview with the editor of the fvw Klaus Hildebrandt with Sebastien EbelCEO of TUI Group.

Other top speakers on the Future Work track

At the Future Work track on March 8, 2023, experts will discuss new approaches to encouraging work in tourism and provide guidance on how to tackle the skills shortage. During the panel titled “New Narratives for Work in Travel” at 10:30 a.m., Sybille Reiß, Chief People Officer, TUI Group, will talk about new business models and substantial changes that can help make working in intensive service sectors such tourism attractive again.

During a presentation at 4 p.m., taking three good practices as an example, Brand partnerships Lead Travel, TikTok, Michael Schumacher and DB Fernverkehr Marketing director Stephanie Berck will show how a personal and rational approach can deal with the skills shortage. The clear objective is to continue to encourage newcomers and professionals to work for tourism companies, whether for a large transport company or a medium-sized hotel company.

Shaping the future of the events, airline and cruise industries

The Tour Operator & Travel Sales trail on March 7, 2023 in hall 7.1b will examine the expectations and prospects of tomorrow’s travel industry from the customer’s perspective. On the 10:45 a.m. panel, Dr. Dirk GlaeßerSustainable Tourism Development / director world tourism organization (UNWTO), and Sabine RoggTrends & Strategy Director / trend buro.

On March 7, 2023 in Hall 7.1b, the Carrier & Cruise trail will examine the big challenges facing airlines and the cruise industry. Among the industry experts who will discuss the impact of the current crisis will be Olivier KrugerCEO, Lufthansa systems. The panel is titled “Carriers at the crossroads between decarbonization and changes in booking and travel behavior”.

Relevant trend updates for trade, marketing and distribution decision makers

Debate and inspiration await participants in the Marketing & Distribution journey on March 8, 2023. Representatives from the travel and hospitality industry will discuss how to successfully master the transformation process ahead. Airbnb’s Katrin Anselm will answer questions during a leadership interview at 2 p.m.

Also on the same day, the Youth, Adventure and Outdoors theme will discuss Generation Z and the transformation of the travel industry. In general, the sessions will deal with the changes underway in the adventure and outdoor tourism markets and the obstacles that impact their profitability.

A look at online destination marketing

On the Destination track on March 9, 2023 at 11:45 a.m., Keith TanCEO Singapore Tourism Boardand Jean HuttonCEO, Australian Tourism Data Warehousein the same way Alexa Brandaudirector, DZT Media Management, will discuss “Digital, Personalized and Open – How DMOs are Gaining Ground in Traveltech”. This look into the future will include a discussion of what the next big step in digital destination marketing could be.

On the Destination track at 10:30 a.m., the focus of Heike Döll-Königdirector, Tourismus NRW eVand Anthony EverettPresident and CEO, Vancouver Island Tourism, will be about the redesign that Destination Management Organizations (DMOs) demand. The question will be whether destination thinking is still cutting edge. What changes will the hospitality industry face in the future?

A look resolutely turned towards the future on the Hospitality and Responsible Tourism sectors

On March 9, 2023, on the Hospitality route, the focus will be on the challenges and changes the hospitality industry is currently facing. Topic titles will include the “Rise of Lifestyle and Experience Brands,” with Javier Aguila, Ingmar Sloothaak and Jacques Stuart at 3:45 a.m.

The Responsible Tourism component of March 9, 2023 will present a mid-term report on the 2030 Agenda with its 17 sustainability goals. Is tourism already on its way to becoming a low-resource, high-return and resilient sector? And what role should platforms play in achieving sustainable consumption and production?

Daily eTravel track featuring lots of survey and research results

This year, the eTravel tours will take place in Hall 6.1 during the three days of the convention, including the Hotel Technology Forum on March 7, 2023. Relevant technology trends and developments will be showcased and hotel technology experts will show in panels and best practice examples how hoteliers can successfully master digital transformation and benefit from technology.

In his speech at the Hotel Technology Forum, March 7, 2023 at 2:30 p.m., Kevin KingCFO, Shiji Group, will highlight how digital transformation can succeed in the hospitality industry while managing guest expectations. At the same time, he will select important points describing how to lay the foundations for success.

Online accreditation for ITB Berlin 2023

Effective immediately and subject to accreditation guidelines, members of the media and bloggers can register for ITB Berlin. Once your request has been processed and approved, you will receive an email with a PDF containing your ITB press accreditation, which you can print.

Tatiana is news coordinator for TravelDailyNews Media Network (, and His role includes monitoring hundreds of TravelDailyNews Media Network news sources and skimming the most important according to our strategy.

She holds a bachelor’s degree in Communication and Mass Media from the Panteion University of Political and Social Studies in Athens and has served as an editor and editor-in-chief of various business magazines and journals.

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