Vrbo to Unveil ‘A Place for Together’ Super Bowl Ad Campaign

United States: Expedia Group vacation rental brand Vrbo unveiled the first look at “A place for together™”a new 60-second ad that celebrates how Vrbo vacation homes are “a place for your people” and will debut on Sunday’s Super Bowl LVI.

This is the first ad Vrbo has created with new partner agency Wieden+Kennedy, debuting in the US on the pre-game show and during halftime in Canada.

The Cincinnati Bengals and the Los Angeles Rams are set to face off for the biggest prize in American football at SoFi Stadium in Inglewood, Calif., the home of the Rams.

Set to the nostalgic 1984 tune “Right Where I Belong” by The Muppets, the ad follows families and friends who are like family as they “experience the powerful moments of togetherness that unfold at Vrbo vacation homes.” .

Hector Muelas, senior vice president of global creative at Expedia Group, said, “When traveling with Vrbo, who you’re with matters as much as where you’re going. Our definition of family is not limited to the people you are related to; this includes anyone you enjoy spending time with.

“When you see multiple generations sharing a meal, old friends floating in the pool, and young cousins ​​embracing after a fun vacation together, you’re instantly inspired to get away with your favorite people,” he said. added.

This week, short-term rental data and analytics provider AirDNA detailed how Los Angeles and Inglewood were reporting big increases in short-term rental bookings ahead of the Super Bowl.

Vrbo is holding its first official TikTok challenge from February 12-19 and offering three $5,000 Vrbo vacation to the winners. To enter, users must post a TikTok video of themselves surrounded by their favorite people using the hashtag #AVrboforTogether.

Vrbo is once again a title sponsor of the 2022 Shortyz Awards, which will take place live in person and online on Wednesday May 18 in London. Short-term rental professionals may submit listings for as many as 20 categories available as they wish and are eligible free of charge for this link before the submission deadline of Friday, March 11.

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