What’s up with the “BK your way” commercial Burger King turned meme?

By Judy J. Beasley Last updated Jan 26, 2023

sports fans and ICT Tac users are probably reading the following phrase in a very specific tune: “BK your way”.

What does it mean? This is the newest jingle to accompany Burger King commercials and, boy, has it become one of the most annoying sounds.

When it comes to commercials, Super Bowl season is your time to shine. As companies raise the stakes to create the most viral TV advertising, Burger King has the Internet under its sway. The fast food The channel’s “BK your way” ads are so infuriating to sports fans that they’ve become a meme.

Whatis the origin of Burger King ads with repetitive lyrics?

It all started with a series of Burger King ads that debuted during mid-NBL commercial breaks last year. The most popular ad included a weird little song to promote the Royal Crispy Chicken sandwich.

The lyrics included: “Chicken, chicken, chicken, chicken / Italian, spicy, bacon, chicken / Take a bite and it all starts to click / Cap off my day.”

What is the meme who came out of the Burger King ad?

The purpose of the meme is basically to poke fun at the absurdity of the ads themselves.

User @eric_riley8 couldn’t help but laugh at the airing of the ad just after his dad started to sulk in front of a football match.

Other TikTokers like @otterboy320 just having resorted to speed up the song to make it even more infuriating.

“Bro causally ditched the hardest chicken chicken edit and thought we wouldn’t notice,” one person commented on another TikToker’s remix.

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