Who’s who of the top 10 TikTok influencers

ICT Tac rose through the ranks of social media services to become the world’s leading video sharing platform. Sometimes users share videos of themselves dancing to the latest hit, for others the platform provides a way to share their favorite cooking recipes. But in a surprising twist for the financial industry, TikTok is quickly becoming the number one destination for users to learn all there is to know about money management.

Financial influencers, or ‘finfluencers’, have become a powerful force on the streaming platform, with some commanding as much as £6,000 per sponsored post.

Influencers are key sources for financial education, with many community members regularly sharing videos on how to manage money, save, buy crypto, and even invest in the latest stocks.

Focused on finding the derivatives trading provider CMC MarketsHere we take a look at the who’s who of the finfluencer world:

Erika Kullberg


Subscribers: 9,000,000

Pay per sponsored post: £6,066

Erika Kullberg, 32, a former corporate lawyer based in New York, takes the top spot with 9 million TikTok followers, potentially earning an average of £6,066 per sponsored post, according to TikTok Money Calculator.

That means she only needs to post two sponsored videos a month to earn the average salary of a corporate lawyer in New York.

Kullberg’s TikTok videos offer users tips on retail, investing, jobs and the law. A video on how to get free Nike shoe replacements using the company’s two-year warranty are its most popular, racking up 74.8 million views, as of August 2022.


What Nike won’t tell you 🤫🤫🤯 #lawyer #erikataughtme #silver

♬ original sound – Money Lawyer Erika

Kullberg became a content creator after paying off £190,000 in student debt over two years and discovered a passion for helping others with their personal finances. A video on her TikTok reveals she now earns over £85,000 a year as of Youtube returned alone.

Mark Tilbury


Subscribers: 7,100,000

Pay per sponsored post: £5,049

53-year-old English entrepreneur Mark Tilbury is the second most popular financial influencer on TikTok. With 7.1million subscribers, Mark can earn around £5,049 per sponsored post. This means he could potentially make a million dollars after posting 171 sponsored videos, or 14 videos per month for a year on TikTok alone.

It has the highest engagement rate among all the top 10, 2.18%, with an average of 154,650 likes per TikTok video. Tilbury shares tips and explanations on how to invest, save and trade to become a millionaire.


DO NOT FALL INTO THIS Trick! 😈 #learnontiktok #silver #scam #fake100 #lifehack

♬ original sound – Mark Tilbury – YouTuber & CEO

Mark currently owns several businesses and now resides in Whitstable, Kent. Mark is the only TikTok creator from England in the top 10.

Duke Alexander Moore


Subscribers: 3,400,000

Pay per sponsored post: £2,343

Duke Alexander Moore, aka Duke Tax, is the third most popular financial TikToker. Based on his subscriber count, niche and audience of 3.4 million, he could earn around £2,343 per sponsored video.

Moore’s videos teach followers about taxes for creators and entrepreneurs and personal finance advice. His most popular video, with over 10.6 million views, sums up President Bidenexplaining how people can claim the checks and how to deposit them on a tax return.


President Biden has signed into law the Cut Inflation Act of 2022, here’s what you need to know! #taxtok #taxnews #taxes #tax #dukelovestaxes #inflationreductionact

♬ original sound – Duke Tax

Moore is originally from Shreveport, Louisiana. Before finding success in finance, he was evicted from his apartment and filed for bankruptcy. He is a Certified Tax Advisor and Registered Agent, and is currently one of IntuitiveThe Top Five QuickBooks Tax Advisors in Dallas, TX.

Brandon Schlicher


Subscribers: 3,400,000

Pay per sponsored post: £2,274

Brandon Schlichter, aka Investment Joy, 36, from Circleville, Ohio, is the fourth most popular financial influencer on TikTok. With 3.4 million subscribers, Schlichter can earn around £2,274 per sponsored TikTok video. This is just over one per cent of his monthly income, as he generates around £172,000 a month from his businesses. He has now accumulated a net worth of over £8.6million.


Let’s see how much the laundromat made today! #fyp #laundry #investmentjoy

♬ original sound – Investmentjoy

Schlichter uses his TikTok account to share his rental properties and businesses, investment advice and financial education with his followers. His most popular video, with over 45.1m views, shows how much money his laundromat made in one day (£969).

Humphrey Yang


Subscribers: 3,300,000

Pay per sponsored post: £2,274

San Francisco Bay Area, California-based Humphrey Yang, 34, is the fifth most popular financial content creator on TikTok. With 3.3 million subscribers, Yang can earn around £2,274 per sponsored video. Yang is a former investment banker who uses TikTok to share personal finance, money, and investment advice in plain English.


Don’t let this mistake cost you! #personal finance #interest #credit (ib: @Gabriel Nussbaum)

♬ original sound – Humphrey Yang

According to its financial master sheet, its investments include Avant-garde, Robin Hood, Coinbase Pro, webull, loyalty, Audience and wealth front, where he invests between £290,000 and £430,000 per month. He went to school in Portola Valley, California.

Tatiana Londono


Subscribers: 2,700,000

Pay per sponsored post: £1,861

Tatiana Londono from Montreal, Canada is the sixth most popular TikTok financial influencer. His 2.7 million subscribers can earn him around £1,861 per post. That means she would have to post 265 sponsored videos in order to pay the average cost of a home in the Greater Montreal area of ​​£492,375, according to this Radio Canada report.

Londono only needs to post one sponsored TikTok video per month to cover the average cost of renting a three-bedroom apartment in downtown Montreal, according to Numbeo price data.

His TikTok content covers business and real estate advice and how to make and invest money. His most popular video highlights three high-paying jobs you can get without a college degree (electrician, plumber, real estate photographer), which has racked up over 17 million views.


So many opportunities! #millionaire #immovable #silver

♬ Shout Out (No Vox) – Chris Alan Lee

As well as being a real estate coach and investor, Londono is the star of HGTV‘s Property Shop, a reality TV show following the opening of his real estate agency.

SEO Preston


Subscribers: 2,300,000

Pay per sponsored post: £1,585

Preston Seo, aka the Legacy Investing Show, is the seventh most popular financial TikTok creator. With 2.3 million subscribers, Seo can potentially earn £1,585 per sponsored video. He owns three properties, which earn him more than £17,000 a month. The Legacy Investing Show covers investing, real estate and personal finance to teach viewers how to have “financial freedom”, with a focus on Airbnb rentals.

Seo’s most-watched video shares his favorite stock trading platform, Public, which has garnered over 39.9 million views. He owns more than 50 rental properties and earns around £9,470 a day from his businesses, according to a recent TikTok video.


What stock should you invest in? #invest #Public #learnontiktok #tiktokpartner

♬ Unusual – Oleg Kirilkov

Tori Dunlap


Subscribers: 2,200,000

Pay per sponsored post: £1,516

Tori Dunlap, 27, is the eighth most popular financial influencer on TikTok with over 2.2 million followers on her TikTok account. Dunlap can earn around £1,516 per sponsored post. His most popular video on how to invest and why it matters, which has been viewed over 6.1 million times.


IG: its first 100,000 #career goals #moneytiktok #debt free #stocktok2021 #financetiktok #investingforbeginners #rothira #earlyretirement #feministiktok

♬ Strawberry – Prod. By Rose

Dunlap’s channel offers free advice on personal finance and investing. With over 2,000 posts on TikTok, she is the most active creator out of all the top 10 creators. She quit a job in business marketing and founded her TikTok account to teach other women how to increase their wealth in order to fight patriarchy. She describes herself as a financial feminist.

John Liang


Subscribers: 2,000,000

Pay per sponsored post: £1,378

John Liang ranks ninth on the list of financial influencers on TikTok. He can earn around £1,378 per Promoted Video, based on his 2 million TikTok followers. Liang is a real estate investor and shares advice on investing, credit cards, retail, employment, and earning on his channel. His most popular video, with over 15 million views, reveals the low manufacturing costs of luxury branded products and the added margin.


The truth about Ray-Bans #monopoly #Sun glasses #fintok #johnsfinancetips

♬ original sound – John Liang

Viviane You


Subscribers: 1,800,000

Pay per sponsored post: £1,171

Vivian Tu, aka Your Rich BFF, rounds out TikTok’s Top 10 Financial Influencers list. She has 1.8m subscribers, which means she can potentially earn £1,171 per sponsored video. Tu is a former Wall Street trader and uses her TikTok platform to share tips on daily money saving, stocks, and crypto investments.

His most popular video, which explains what to do if you win the lottery, has been viewed over 9.1 million times. You started educating people about personal finance after realizing that most people, even financial employees, didn’t know much about it. She went to school in Marriottsville, Maryland.


In response to @josetolentino79, are you the lucky winner from Illinois? ! #silver #lottery #winner #Chicago #lotto #casino #finance #rich #luxury #billionaire #millionaire

♬ Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

The analysis was conducted by CMC Markets, a UK-based financial services company that offers online trading in stocks, spread betting, contracts for difference and currencies on global markets.

The study analyzed TikTok profiles of creators and marketing calculators to determine the influence of financial content creators on social media.

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